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Marketing Manager

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Hybrid (Europe)full-timePosted 2w ago

About the role

Marketing Manager to execute PRIMA-related marketing programs across Europe, build awareness among healthcare providers and patients, and contribute to European marketing strategy for a MedTech device (PRIMA) in a fast-paced, early-commercial environment.

Responsibilities

  • Execute the European marketing plan for PRIMA and contribute to its development, translating strategy into targeted programs that drive awareness and adoption among healthcare providers and patients
  • Build audience-specific messaging, value propositions, and campaigns for retina specialists, ophthalmologists, referring clinicians, and patients and their caregivers, in line with applicable promotional and regulatory requirements
  • Lead PRIMA's presence at key European congresses and medical education meetings, from strategic planning and content development through on-site execution and follow-up
  • Localize marketing materials across print, digital, and social channels—including German-language content—and manage them through medical, legal, and regulatory review
  • Design and deliver healthcare professional education and training programs that support referral pathways, implanting center readiness, and patient identification
  • Develop patient-facing awareness programs and build partnerships with patient advocacy groups and low-vision organizations
  • Define KPIs and track program performance, sharing market insights and customer feedback to inform strategy; manage marketing budgets and agency and vendor relationships
  • Partner with sales, medical affairs, clinical, regulatory, and market access teams to ensure marketing initiatives are compliant, accurate, and aligned with commercial objectives

Qualifications

  • 5+ years of marketing experience in the medical device (MedTech) industry, including developing and executing programs targeting healthcare professionals
  • Proven track record of translating marketing strategy into executed programs that drive awareness and adoption
  • Experience marketing to both healthcare professional and patient audiences
  • Native German language skills, with professional fluency in English
  • Working knowledge of European medical device promotional rules and experience taking materials through medical, legal, and regulatory review
  • Excellent written and verbal communication skills; Bachelor's degree in Marketing, Business, Communications, Life Sciences, or related field (or equivalent professional experience)

Skills

Required:Marketing strategy to executionHealthcare professional marketingPatient marketing and engagementRegulatory/compliant promotional material development
Last updated Oct 23, 2026. Interested? Apply on the company site.
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