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Head of Digital Marketing

Science Corporation· Marketing
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Alameda, CA$150k - $220kfull-timePosted 1w ago

About the role

Senior, high-ownership head of digital and offline demand generation for PRIMA, overseeing acquisition funnel, multi-channel campaigns, lifecycle marketing, and marketing operations in a regulated medical device context.

Responsibilities

  • Own patient acquisition strategy and execution across all channels - paid digital (Google/YouTube, Meta, programmatic), patient advocacy partnerships, community outreach, caregiver networks, optometrist referral programs, and auditory channels (radio, podcast) targeting 65+ low-vision population
  • Design and execute recruitment campaigns for clinical trials, including PRIMAvera (Australia) and US trials, spanning digital outreach, patient advocacy org partnerships, physician referral programs, and community-based channels
  • Own HCP acquisition strategy and execution, including scientific conference presence, KOL and peer-to-peer programs, physician dinners and roundtables, CME partnerships, and digital HCP channels; equip implant centers with tools to recruit their own patients
  • Build and optimize the patient lifecycle infrastructure — from registry sign-up through consultation, qualification, and implant — including pathway connecting interested patients to nearest implant center, referring physician, or retina specialist
  • Own or oversee direct communications and lifecycle marketing, including email communications across patient, caregiver, and physician segments, and re-engagement workflows for incomplete registrants
  • Establish and maintain standardized performance measurement and ROI reporting across all acquisition channels; develop hypothesis-test-learn cadence to identify programs worth scaling or deprioritizing
  • Navigate regulatory and legal constraints on direct-to-patient marketing across EU, US, and Australia, working with legal and regulatory teams
  • Develop the foundation for a PRIMA patient community post-implant, including patient ambassador programs and user-generated content
  • Contribute to broader Science brand acquisition efforts as the company’s product portfolio grows

Qualifications

  • 8+ years of experience owning acquisition across both digital and offline channels; this is not a pure digital role
  • Demonstrated ability to build and execute multi-channel acquisition programs in a lean environment, without reliance on large in-house teams or established agency infrastructure
  • Strong analytical foundation — comfortable building measurement frameworks, establishing baselines, and translating data into clear cross-functional reporting
  • Experience navigating regulatory constraints on marketing communications, particularly in healthcare or medical device contexts
  • Track record of owning KPIs end-to-end and driving measurable pipeline growth

Skills

Required:Multi-channel acquisition strategyRegulatory navigation for healthcare marketingLifecycle marketing and automation

Benefits

  • Competitive salary and equity
  • Medical, dental, vision and life insurance
  • Flexible vacation and company-paid holidays
  • Healthy meals and snacks provided for non-remote employees
  • Paid parental, jury duty, bereavement, family care and medical leave
  • Dependent Care Flexible Spending Account, subsidized by Science
  • Flexible Spending Account
  • 401(k)
Last updated Oct 23, 2026. Interested? Apply on the company site.
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About Science Corporation

Transcend the limits of biology

Science Corporation is a clinical-stage medical technology company.

medical technologybrain-computer interfaceneural interfacesvision restorationneurotechnology
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