Product Marketer, Infrastructure
fal.ai· Marketing
San Francisco$180k - $220kFull-timePosted 2w ago
About the role
Technical Product Marketer to own go-to-market for fal’s infrastructure products (Serverless, Compute) and help define the category and narrative for infrastructure in generative media.
Responsibilities
- Own positioning, messaging, and GTM strategy for Serverless, Compute, and future infrastructure products
- Turn deeply technical capabilities into clear, compelling stories for developers and technical decision-makers
- Develop our competitive positioning across inference platforms, GPU clouds, hyperscalers, and in-house infrastructure
- Partner closely with Product and Engineering, bringing market and customer insight into roadmap and product decisions
- Build demand-gen programs that drive product adoption, pipeline, and revenue
- Own SEO and AEO strategy for infrastructure, capturing developers actively searching for inference, training, and compute solutions
- Create technical blogs, benchmarks, product launches, solution pages, architecture explainers, demos, and sales enablement
- Work with customers to develop compelling case studies and technical proof points
- Find the best stories inside our engineering work and turn them into narratives the market remembers
Qualifications
- Deep enough technical fluency to earn the trust of engineers and infrastructure buyers
- Strong understanding of concepts like GPU infrastructure, inference, latency, throughput, autoscaling, distributed workloads, model serving, and training
- Exceptional writing and storytelling. You can make complicated technology simple without making it simplistic
- Experience taking technical products to market and translating product differentiation into demand
- Comfortable moving between strategy and execution: from positioning a product to writing the launch page yourself
- Strong commercial instincts and a focus on adoption, pipeline, revenue, and measurable GTM outcomes
- High ownership and comfort operating in a fast-moving environment where the product and category are still being defined
Skills
Required:Positioning and messagingTechnical storytelling
Benefits
- Health, dental, and vision insurance (US)
- Visa sponsorship and relocation to San Francisco
- Interesting and challenging work
- A lot of learning and growth opportunities
- Regular team events and offsites
- Comprehensive benefits package
Last updated Oct 17, 2026. Interested? Apply on the company site.
About fal.ai
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