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Field Marketing Manager, Enterprise & ABM

fal.ai· Marketing
Apply on company site
San Francisco$200k - $250kFull-timePosted 2w ago

About the role

Field Marketing Manager to build and execute high-impact programs that deepen engagement with enterprise accounts and drive pipeline and revenue, in partnership with Sales and Growth Marketing.

Responsibilities

  • Partner closely with Enterprise Sales to build field marketing plans aligned to priority accounts, territories, pipeline, and revenue goals
  • Own ABM events and experiences for priority accounts, in partnership with Sales and Growth Marketing.
  • Own a portfolio of field programs including executive roundtables, dinners, customer gatherings, workshops, partner activations, and other high-touch experiences
  • Evaluate third-party conferences and sponsorship opportunities based on audience quality, account coverage, business objectives, and expected impact
  • Build activation strategies around priority industry events, including executive programming, customer moments, meetings, dinners, and surrounding experiences
  • Partner with Sales on account targeting, invitation strategy, meeting generation, attendee engagement, and post-event follow-up
  • Collaborate with Partnerships on co-marketing programs and joint events that extend fal’s reach into priority accounts and audiences
  • Build repeatable, lightweight programs that allow Sales to activate key markets and accounts without requiring a bespoke event every time
  • Manage event and program execution end-to-end, including budgets, agencies, vendors, timelines, logistics, and onsite delivery
  • Partner across Product Marketing, Creative, Community, Partnerships, Marketing Ops, and other teams to deliver cohesive programs
  • Measure program performance across target-account engagement, meetings, pipeline influence, deal progression, and revenue impact
  • Capture learnings and build scalable playbooks, processes, and reporting as fal’s field marketing motion grows

Qualifications

  • 5+ years of experience in B2B field marketing, ABM, demand generation, or integrated marketing, ideally in enterprise technology
  • Experience building field marketing programs in close partnership with enterprise Sales teams
  • Strong understanding of ABM and how marketing programs can support different stages of the enterprise buying journey
  • A track record of executing events and experiences tied to account engagement, pipeline, or revenue objectives
  • Strong commercial judgment and the ability to prioritize programs based on business impact rather than activity
  • Experience managing budgets, vendors, agencies, and multiple programs simultaneously
  • Strong project management skills and exceptional attention to detail
  • Excellent communication and cross-functional collaboration skills
  • Comfort operating independently and building new programs and processes from scratch
  • A hands-on approach - you’re equally comfortable developing the strategy and being onsite making sure it gets executed well
  • Ability to travel regularly based on the field calendar
  • Experience marketing AI, developer tools, infrastructure, or another technical enterprise product
  • Experience marketing to large strategic or named accounts
  • Experience building executive programs or high-touch ABM experiences
  • Experience working with technology or cloud partners on joint field programs
  • Familiarity with Salesforce and marketing attribution/reporting

Skills

Required:B2B field marketingABM (account-based marketing)Event managementBudget management

Benefits

  • Interesting and challenging work
  • A lot of learning and growth opportunities
  • We offer visa sponsorship and will help you relocate to San Francisco
  • Health, dental, and vision insurance (US)
  • Regular team events and offsites
Last updated Oct 17, 2026. Interested? Apply on the company site.

About fal.ai

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Company profileWebsite

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