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Product Marketer, Developer Platform

fal.ai· Marketing
Apply on company site
San Francisco$160k - $200kFull-timePosted 2w ago

About the role

Product Marketer responsible for go-to-market and developer experience for fal’s developer platform, including Model APIs, fal Agent, and fal CLI, across developers, creators, and community.

Responsibilities

  • Own positioning, messaging, and GTM for fal’s developer platform, including Model APIs, fal Agent, and fal CLI
  • Lead launches for new models, features, APIs, and developer tools
  • Grow awareness and adoption across developer and creator communities through social, content, demos, partnerships, and community
  • Turn new capabilities into compelling demos, tutorials, guides, workflows, and use cases
  • Build a strong product voice across X, LinkedIn, YouTube, developer communities, and emerging channels
  • Partner with Creative Engineering to identify trends and rapidly ship demos showing what’s possible with fal
  • Develop customer and developer stories showcasing what people are building on fal
  • Partner closely with Product and Engineering, bringing market and community insights into roadmap and product decisions
  • Work with Growth on SEO/AEO, lifecycle, and product-led growth to turn discovery into active users
  • Build relationships with developers, creators, startups, and ecosystem partners and make fal a product people want to talk about

Qualifications

  • Strong understanding of AI models, APIs, developer tools, and the generative media ecosystem
  • Technical enough to use APIs, experiment with models, and work closely with engineers
  • Exceptional product storytelling. You can turn a new API, model, or feature into something people immediately want to try
  • Strong instincts for social, content, demos, developer marketing, and community-led growth
  • Deeply online and tuned into how developers and creators discover and share new AI products
  • Comfortable creating things yourself, from writing a launch post to building a demo or publishing a technical guide
  • Strong product instincts and curiosity about how developers actually use what we build
  • Bias toward shipping, experimentation, and measurable growth

Skills

Required:Go-to-market strategyProduct storytellingPublic speaking and content creation

Benefits

  • Interesting and challenging work
  • A lot of learning and growth opportunities
  • Visa sponsorship and relocation support to San Francisco
  • Health, dental, and vision insurance (US)
  • Regular team events and offsites
Last updated Oct 17, 2026. Interested? Apply on the company site.

About fal.ai

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Company profileWebsite

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