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Senior Go-to-Market Lead, NAMER Go-to-Market

Amazon· Business & Merchant Development
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Hybrid (San Francisco, CA), Hybrid (Atlanta, GA), Hybrid (Chicago, IL), Hybrid (Boston, MA), Hybrid (New York, NY), Hybrid (Austin, TX), Hybrid (Arlington, VA), Hybrid (Seattle, WA)$162.7k - $220.2kFull-timePosted 2w ago

About the role

AWS Global Sales (AGS) is responsible for driving revenue, adoption, and growth from large to enterprise-level accounts. The NAMER Go-to-Market (US-GTM) organization seeks an Integrated GTM Lead to serve as an embedded strategic partner, owning the GTM campaign portfolio and aligning cross-functional teams to create pipeline and accelerate revenue through integrated campaigns and improved go-to-market motions.

Responsibilities

  • Own the go-to-market campaign portfolio and aligned agents for assigned sales division(s); define campaigns to launch, sequence, and retire based on pipeline gaps, market signals, and strategic priorities
  • Influence senior cross-functional stakeholders around inputs, themes, and customer signals to shape unified go-to-market priorities
  • Synthesize pipeline health, goal attainment, competitive dynamics, and customer demand signals into a strategic GTM point of view
  • Identify structural white space and influence leadership to invest in campaign strategies
  • Build end-to-end GTM sales playbooks for each campaign, including executive positioning decks, persona-anchored outreach sequences, competitive battlecards, ROI narratives, and discovery frameworks
  • Develop propensity-to-buy account lists leveraging AI-driven analytics and signals
  • Create field-ready GTM materials to enable account teams and reduce time-to-engagement
  • Design campaign playbooks specifying go-to-market approach, engagement model, and partner activation
  • Bring together specialist sales, partners, solution architecture, field marketing, and demand generation into a single accountable campaign team
  • Resolve overlapping GTM motions and make trade-off decisions
  • Serve as primary GTM strategist to divisional sales leadership with evidence-based recommendations
  • Track campaign outcomes against pipeline creation, conversion rates, and revenue targets and codify repeatable mechanisms
  • Translate complex business problems into clear GTM recommendations for senior leadership
  • Review campaign performance data and prepare strategic GTM recommendations for divisional sales leaders
  • Facilitate cross-functional working sessions to align on themes and signals for next quarter
  • Finalize GTM sales packages for upcoming campaigns and ensure field readiness
  • Facilitate deal reviews within active campaigns to unblock progress
  • Think like a consultant, build like a business developer, measure by pipeline and revenue produced

Qualifications

  • 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
  • Experience working with Core Cloud Technology Services (Compute, Edge, Hybrid, Security, Networking)
  • Experience with Data & AI technologies (AI/ML, GenAI, Analytics, Database, Storage)
  • Experience with Enterprise Application Modernization and Migration technologies (Mainframe, Serverless, Containers, Cloud Operations)
  • Experience developing strategies influencing leadership decisions at organizational level
  • Experience managing programs across cross-functional teams, building processes and coordinating release schedules

Skills

Required:Go-to-Market strategyCross-functional leadershipCampaign planning and execution

Benefits

  • Health insurance (medical, dental, vision, prescription)
  • Basic Life & AD&D insurance with option for Supplemental life plans
  • EAP, Mental Health Support, Medical Advice Line
  • Flexible Spending Accounts
  • Adoption and Surrogacy Reimbursement coverage
  • 401(k) matching
  • Paid time off
  • Parental leave
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Amazon

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