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Enterprise Growth Lead, Amazon Ads Marketing

Amazon· Marketing
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TokyoFull-timePosted 2w ago

About the role

Senior Marketing Manager role to own and deliver a Japan-first integrated marketing roadmap for Amazon Ads, driving growth for enterprise advertisers, holding companies, and independent agencies in Japan through cross-channel, always-on programs.

Responsibilities

  • Own the Japan integrated marketing roadmap, connecting events, digital and content marketing, partner marketing, executive engagement, industry partnerships, and paid media into a coherent, always-on customer journey aligned to Japan advertiser planning cycles and product adoption patterns
  • Define the Japan audience strategy, determining how Amazon Ads priorities and engages enterprise advertisers, holding companies, and independent agencies with differentiated approaches
  • Develop Japan-specific thought leadership campaigns that articulate the Amazon Ads value proposition, leveraging research, insights, success stories, and industry partnerships relevant to the Japanese market
  • Identify the right combination and sequencing of marketing touchpoints across the customer lifecycle to deepen engagement and accelerate commercial outcomes
  • Own accountability for marketing's contributions to Japan business objectives; build and maintain relationships with sales leadership, partner teams, industry leaders, and the broader Amazon Ads Marketing organization
  • Establish clear goals and measurement mechanisms to understand marketing effectiveness; conduct structured reviews and contribute insights to operational planning narratives
  • Own program budgets and finance reporting, ensuring investment aligns with strategic priorities
  • Lead regional enterprise marketing strategy and execution for Amazon Ads in Japan, driving advertiser engagement, market adoption, and business growth across enterprise advertisers, holding companies, and independent agencies
  • Drive B2B marketing events (e.g., Amazon Japan Upfront, unBoxed Tokyo) alongside branded content, trade media, integrated campaigns, and executive engagement programs as part of a coordinated, always-on customer journey
  • Partner cross-functionally with Sales, Product Marketing, Partner Marketing, and executive stakeholders to align programs with regional business priorities and strengthen Amazon Ads' market position in Japan.

Qualifications

  • 6+ years of professional non-internship marketing experience
  • 7+ years of developing and managing acquisition marketing or channel programs experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience developing and executing campaigns across a multitude of timezones and languages
  • Speak, write, and read fluently in Japanese at a business level or above (N1+)
  • Speak, write, and read fluently in English

Skills

Required:Marketing strategyCross-functional leadership
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Amazon

Amazon.com, Inc. or its affiliates

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