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Senior Product Marketing Manager, Signals and Identity, Amazon Ads

Amazon· Marketing
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Culver City, CA, New York, NY, Seattle, WA$142.8k - $193.2kFull-timePosted 2w ago

About the role

Senior Product Marketing Manager focusing on Signals and Identity for Amazon Ads, bridging product strategy and go-to-market execution to drive awareness, adoption, and market success of signals, identity capabilities, and related products including Ads Data Manager, Amazon Marketing Cloud, and Amazon Ads Identity Graph.

Responsibilities

  • Product Strategy & Market Intelligence: Conduct market research, customer interviews, analyst inquiries, and competitive analysis; align customer research with product roadmap; understand market dynamics and emerging needs; drive evidence-based decisions from insights.
  • Go-to-Market & Marketing Execution: Develop and execute year-long marketing strategies to drive awareness and adoption; create marketing collateral (sales materials, case studies, blog posts, product videos, web content); lead product positioning and messaging; maintain single-source-of-truth documentation for positioning, messaging, availability, best practices, and FAQs.
  • Cross-functional Leadership: Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Legal, Science, and Training; drive stakeholder alignment; support Alpha/Beta testing, launch readiness, and post-launch feedback

Qualifications

  • 8+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience communicating results to senior leadership
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience leading go-to-market for consumer software or hardware product launches
  • Experience in marketing or marketing research
  • Experience communicating complex ideas to technical and non-technical audiences

Skills

Required:Market researchGo-to-market strategyProduct positioning & messagingCross-functional collaboration
Nice to have:Data analysis

Benefits

  • Health insurance (medical, dental, vision, prescription)
  • Basic Life & AD&D insurance and option for Supplemental life plans
  • EAP, Mental Health Support
  • Flexible Spending Accounts
  • Adoption and Surrogacy Reimbursement coverage
  • 401(k) matching
  • Paid time off
  • Parental leave
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Amazon

Amazon.com, Inc. or its affiliates

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