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Marketing Associate - Netherlands

Tandem Health· Operations
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LeidenFull-timePosted 1w ago

About the role

Marketing Associate at Tandem Health responsible for owning and driving local marketing execution in the Netherlands, focusing on brand-building, demand generation, content, events, and launches to establish Tandem as the market-leading AI medical scribe in the Netherlands.

Responsibilities

  • Own and execute the Dutch marketing plan across brand, demand generation, content, events, and launches, with the move to the Tandem brand as the organising thread.
  • Support the development and evolution of the Tandem brand across marketing channels and touchpoints, working with NL leadership and central Marketing teams.
  • Ensure Dutch-language communication is native, precise, and aligned with brand and NL messaging guide.
  • Act as the primary marketing partner for Dutch commercial, medical operations, and customer success teams.
  • Run demand campaigns for the Dutch market (e.g., government funding like Doorbraakmiddelen and the Tijd voor zorg Kit).
  • Host campaigns on Tandem site and shift paid media, events, and visibility toward Tandem over time.
  • Support local execution of product launches, brand communications, PR moments, and partnerships.
  • Adapt central narratives and campaigns to the Dutch market.
  • Own field marketing activities (conferences, care groups, regional roundtables, targeted events).
  • Collaborate with sales on outbound and lead follow-up (Attio, Lemlist, Clay).
  • Build and maintain a structured inventory of Dutch customer testimonials, quotes, and case studies.
  • Collect quotes, NPS, and feedback from migrated practices for proof points.
  • Keep competitive messaging current (product works with any EHR, understands clinical context).
  • Track external legislation affecting messaging (zorgakkoorden.nl).
  • Collaborate with Sales, MedOps, Product, and Customer Success in NL and with EU teams to ensure brand consistency.
  • Provide market insights to inform positioning, messaging, EHR integration priorities, and roadmap decisions.

Qualifications

  • Native-level Dutch (written and spoken)
  • Strong professional English (working language)
  • 3 to 5 years experience in B2B marketing, ideally SaaS, health tech, medtech, or other regulated industries
  • Experience in complex stakeholder environments and longer sales cycles
  • Strong ownership mindset, structure, and attention to detail
  • Comfort balancing strategy with hands-on execution, including change communication during rebrands or migrations
  • Familiarity with Dutch healthcare (huisartsen, care groups, EHR vendors) is a strong plus

Skills

Required:Dutch (native) language proficiencyEnglish proficiencyB2B marketingStakeholder managementBrand managementCampaign planning and execution

Benefits

  • Competitive salary, reviewed as you grow, plus stock options
  • 30 days of holiday
  • Paid parental leave
  • €1,000 annual health & wellbeing budget, plus mental-health support
  • Learning budget and internal growth paths
  • Fully AI native company
  • Two company off-sites a year, with team budget
  • State of the art office in Leiden, choice of IT equipment
Last updated Oct 14, 2026. Interested? Apply on the company site.

About Tandem Health

Your AI assistant for every step of care

Tandem captures consultations and prepares structured clinical notes, documents, and codes for review. Designed for safe, compliant use across clinical care.

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