Growth Marketing Lead
About the role
Growth-focused acquisition role at Mednet, responsible for top-of-funnel physician growth, channel experimentation, and cross-functional handoff to onboarding.
Responsibilities
- Own top-of-funnel growth: how physicians discover Mednet, why they register, and how many of them do
- Find and test new acquisition channels (paid, organic, referral, partnerships, outbound, content) and lean into what works while cutting what doesn't
- Run a high-velocity experimentation program across messaging, audiences, creative, and channels, with a clear read on what each test actually taught you
- Build acquisition campaigns that speak credibly to physicians, including specialty-level targeting and positioning
- Run our email acquisition engine: segmentation and personalization at scale to feed registrations
- Own the messaging and creative direction for acquisition
- Partner with lifecycle and product teams to hand newly acquired physicians into onboarding
- Work with data to instrument the funnel, define events/sources, and report on cost, conversion, and quality of physicians
Qualifications
- 5+ years of growth, acquisition, or performance marketing experience, ideally at an early-stage startup
- Track record of finding and scaling acquisition channels from scratch
- Experiment-first mindset with hypothesis-driven testing
- Strong creative and writing instincts
- Comfort running email as a growth channel (segmentation, personalization, deliverability)
- Comfort with analytics and attribution; able to build funnel reports and act on them
- Autonomy on a small, fast-moving team
- Experience marketing to credentialed or high-trust professional audiences (physicians, attorneys, financial advisors) or adjacent roles with clear understanding of credibility-driven adoption
Skills
About Mednet
Stack Overflow for Medicine
The Mednet is a physician-only Q&A platform for expert answers to real world clinical questions. With medical knowledge evolving faster than ever before, theMednet addresses the gap between textbooks and real-patient experience. At theMednet, more than 1,500 expert physicians across numerous medical specialties help answer questions that go beyond textbooks and guidelines. Our platform documents undocumented medical knowledge, while making it accessible and easily searchable to all physicians. We know patients with access to experts have better outcomes. By providing physicians with relevant, up-to-date expert knowledge, their patients benefit from the best care possible.
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