Lifecycle Marketing Lead
About the role
Lifecycle Marketing Lead at Mednet responsible for owning physician lifecycle messaging and multi-channel campaigns to activate, engage, and retain physicians on the Mednet platform. Role includes building campaigns in Braze, defining segmentation, collaborating with product/medical teams, and running experimentation to optimize activation, engagement, and retention.
Responsibilities
- Own the end-to-end physician lifecycle: onboarding, activation, engagement, re-engagement, and reactivation
- Design and build multi-channel campaigns in Braze across email, push, and in-app, including triggered journeys, behavioral campaigns, and broadcast sends
- Develop segmentation strategies by specialty, practice setting, tenure, and engagement patterns
- Partner with product to instrument events and user properties for personalized messaging and native in-app experiences
- Build and run a continuous experimentation roadmap (subject lines, send times, channel mix, message frequency, content variants) and translate results into sharper programs
- Define and report on activation rate, weekly active physicians, question-asking/answering behavior, retention curves, and channel-level performance
- Collaborate with the medical team to surface expert insights to the right physician at the right moment
- Maintain deliverability hygiene, suppression logic, and frequency caps to sustain inbox visibility
Qualifications
- 4+ years of lifecycle, CRM, or growth marketing experience, ideally at a community-driven or consumer product
- Deep, hands-on Braze expertise (Canvases, Liquid, Connected Content, event-triggered journeys)
- Proven track record running email, push, and in-app programs that improved activation, retention, and engagement with measurable results
- Strong segmentation and collaboration with product/data teams to define necessary events and traits
- Rigorous, experiment-first mindset; ability to ship tests
- Excellent writing skills for a sophisticated audience
- Comfort operating autonomously in a small, fast-moving team
Skills
About Mednet
Stack Overflow for Medicine
The Mednet is a physician-only Q&A platform for expert answers to real world clinical questions. With medical knowledge evolving faster than ever before, theMednet addresses the gap between textbooks and real-patient experience. At theMednet, more than 1,500 expert physicians across numerous medical specialties help answer questions that go beyond textbooks and guidelines. Our platform documents undocumented medical knowledge, while making it accessible and easily searchable to all physicians. We know patients with access to experts have better outcomes. By providing physicians with relevant, up-to-date expert knowledge, their patients benefit from the best care possible.
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