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Staff Product Manager, Consumer Growth Loyalty

Affirm· Product Management
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full-timePosted 1w ago

About the role

Lead the creation and growth of Affirm's consumer loyalty program from scratch, including rewards, tiers, engagement loops, and the program’s economics, while partnering with cross-functional teams to ensure compliant and transparent disclosures.

Responsibilities

  • Own the vision and roadmap for Affirm’s consumer loyalty program, setting the hypotheses, success metrics, and sequencing across multiple quarters
  • Launch the first version of rewards and tiers, including earn mechanics, member benefits, redemption, and the surfaces that make the value obvious in-app, at checkout, and after a purchase
  • Build the engagement loops (progress, milestones, personalized offers) that drive repeat usage
  • Own the program economics: reward liability, funding mix across merchant-funded offers, interchange and network incentives, and incremental GMV vs cost per member
  • Set up the measurement foundation for loyalty, including holdouts, incrementality testing and long-run LTV, then tune earn and burn rates and tier thresholds based on data
  • Partner with Risk, Credit, Legal, Compliance, Finance and Marketing to design rewards that are compliant and clearly disclosed, with no hidden fees or fine print
  • Align senior stakeholders and pull together dependencies across Card, Shopping, Servicing and Marketing, leading embedded engineering and design pods through ambiguity

Qualifications

  • 8+ years in Product Management with a track record in consumer mobile apps, fintech, or neobanks
  • Built or scaled a loyalty, rewards or engagement program (card rewards, points, tiers, subscription benefits) with earn and burn mechanics
  • History of launching products from scratch
  • Owned repeat usage, cohort retention or share of wallet as a primary metric
  • Comfortable building the financial model and defending reward cost, funding mix and payback to Finance and leadership
  • Strong UX instincts and a high bar for design
  • Deep fluency in experiment design, incrementality/attribution, and LTV measurement; data chops (SQL/Amplitude-level self-serve)
  • Track record shipping consumer financial or regulated products; ability to partner with Risk/Credit, Legal, and Compliance
  • Excellent cross-functional leadership, including leading without authority
  • Experience with AI tools for research, analysis and prototyping (e.g., Claude Code, Cursor)
  • Bachelor’s degree in a related field or equivalent practical experience

Skills

Required:Product managementLoyalty program designFinancial modelingExperiment design and analyticsCross-functional leadership

Benefits

  • Health coverage at no cost for employees and dependents
  • Monthly stipends for tech setup and health/wellness options
  • Flexible time off and generous holiday calendars
  • Employee stock purchase plan (ESPP)
  • Inclusive interview process and accommodations for candidates with disabilities
Last updated Oct 14, 2026. Interested? Apply on the company site.

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