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Senior Marketing Manager - Fellows

Handshake· Marketing
Apply on company site
San Francisco, CA$152k - $190kFull-timePosted 1w ago

About the role

Senior Marketing Manager to build and grow Handshake AI Fellows community, partnering across teams to understand Fellows, craft messaging, and drive product launch motions and advocacy.

Responsibilities

  • Fellow Insights: Gather inbound feedback and community insights, track what drives engagement and retention, and translate them into recommendations on what to build for Fellows
  • Messaging & Content: Define the messaging and content hierarchy for Fellows (what to say, what not to say), and write content and email, including a monthly newsletter, in a voice Fellows trust
  • Product Launches & Previews: Plan and execute launch marketing for Fellows, including previewing upcoming features, events, promoting different Fellow programs
  • Fellow Stories: Partner with Community to capture, produce, and distribute Fellow stories, including video, to showcase Fellow success and build advocacy
  • Community & Crisis Communication: Partner on communication to Fellows and negative sentiment response when issues surface

Qualifications

  • Experience partnering with product teams by bringing insights and market data on what to build next for Fellows
  • Experience in consumer-facing or community-driven marketing
  • Experience engaging and growing an online community
  • Creative approach to designing programs that turn users into advocates
  • Consumer-facing writing and marketing instincts, including content and email
  • Sound judgment handling negative sentiment and crisis communications
  • Strong communication and collaboration skills across teams
  • Excitement for Handshake's mission and the AI economy

Skills

Required:Fellow-focused marketing
Nice to have:Product marketing

Benefits

  • Ownership: Equity in a fast-growing company
  • Financial Wellness: 401(k) match, competitive compensation, financial coaching
  • Family Support: Paid parental leave, fertility benefits, parental coaching
  • Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend
  • Growth: $2,000 learning stipend, ongoing development
  • Remote & Office: Internet, commuting, and free lunch/gym in our SF office
  • Time Off: Flexible PTO, 15 holidays + 2 flex days
  • Connection: Team outings & referral bonuses
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About Handshake

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The better career platform for Gen Z changing how, where, and why the next generation of talent builds their career.

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