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Marketing Lead

Handshake· Marketing
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Nashville, TNFull-timePosted 1w ago

About the role

Founding marketing leadership role for Handshake's supply-side marketplace that helps companies securely license high-quality non-public operational data for AI labs. Owns strategy, funnel, campaigns, and cross-functional collaboration to build a new growth engine from zero.

Responsibilities

  • Own the marketing strategy, including segmentation, positioning, channel priorities, and investment decisions
  • Build and optimize the funnel across paid, outbound, referral, partner, product, and lifecycle channels
  • Measure results through qualified pipeline and revenue, continuously testing and shifting investment toward what works
  • Launch the first campaigns, landing pages, nurture programs, messaging, and sales materials while creating playbooks others can scale
  • A track record of building measurable acquisition funnels and converting performance data into improved outcomes
  • Strong quantitative fluency — you can query your own data, build a funnel model, design a statistically sound test, and distinguish signal from noise
  • Partner with SDR and sales leadership on targeting, qualification, enablement, and feedback from the market
  • Develop distinct motions for high-velocity opportunities, strategic deals, and partner-led acquisition
  • Establish the enrichment, intent, automation, attribution, and reporting systems needed to scale

Qualifications

  • 7+ years in B2B growth, demand generation, or full-stack marketing, including recent experience personally executing campaigns and building acquisition systems
  • Built an acquisition motion from zero to one. You can explain what you built yourself, how you found the audience, which channels worked, and how the effort contributed to closed business
  • Strong command of funnel math and business economics. You can build a working forecast, explain stage-by-stage conversion and timing, and reconcile performance against the plan. You use upstream metrics to understand and improve the end outcome
  • The ability to work directly with data. You can query and analyze your own data using SQL, spreadsheets, and analytics tools, investigate unexpected results, and design experiments with a clear understanding of sample size and uncertainty
  • Practical fluency with modern growth tools, AI, and automation. You have personally implemented workflows across multiple systems and are comfortable working with APIs, webhooks, and low-code tools
  • Creative channel judgment. You have identified promising audiences, distribution partners, or acquisition channels beyond the standard playbook and turned them into measurable results
  • Strong messaging and conversion instincts. You can translate a complex offering into credible, compelling messaging for founders and business leaders, then carry that message through campaigns, creative, and the product experience
  • Experience working closely with SDR and sales teams, with shared accountability for qualification, deal progression, and closed business

Skills

Required:Market strategy and segmentationFunnel design and optimization

Benefits

  • Ownership: Equity in a fast-growing company
  • Financial Wellness: 401(k) match, competitive compensation, financial coaching
  • Family Support: Paid parental leave, fertility benefits, parental coaching
  • Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend
  • Growth: $2,000 learning stipend, ongoing development
  • Remote & Office: Internet, commuting, and free lunch/gym in our SF office
  • Time Off: Flexible PTO, 15 holidays + 2 flex days
  • Connection: Team outings & referral bonuses
Last updated Oct 15, 2026. Interested? Apply on the company site.
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About Handshake

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