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Demand Generation & ABM Manager

Talentful· Revenue
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Hybrid (London Hybrid)Full-timePosted 1w ago

About the role

Lead the delivery of pipeline generation across inbound, paid and target accounts; build and run the account-based marketing motion with the Sales team; hands-on management of ABM programs, campaigns, and pipeline performance.

Responsibilities

  • Drive delivery against marketing-sourced and marketing-influenced pipeline targets and build the plan to hit them.
  • Build the integrated campaign calendar across content, events, social and paid to align with pipeline goals.
  • Brief Content, Events and Social & Paid Leads on campaign and account tier needs; guide execution while owning results.
  • Run nurture, lead scoring and the MQL-to-SQL handover with Sales in HubSpot.
  • Build and maintain target account list with Sales and leadership, tiered by fit and value.
  • Design and run ABM plays by tier: deep, personalised programs for top-tier accounts and lighter programs for broader lists.
  • Use engagement and intent signals to identify warming accounts and accelerate Sales action.
  • Map buying groups around TA leaders and tailor messaging to stakeholders.
  • Partner with Social & Paid Lead to set paid strategy, objectives and targeting for inbound and ABM campaigns.
  • Own ABM audience and account targeting; collaborate with paid channel owner on execution, creativity and optimization.
  • Use pipeline data to inform where paid budget should shift.
  • Own pipeline reporting and attribution in HubSpot as a single source of truth.
  • Report on campaign and account performance and decide what to scale or stop.
  • Run structured experiments on messaging, landing pages, and booking flows.
  • Analyze and improve conversion at each funnel stage from first touch to booked meeting to opportunity.
  • Leverage AI tools to scale account research, personalization, content repurposing and analysis, and help the wider team adopt best practices.

Qualifications

  • Around 5+ years in B2B demand generation in a sales-led, long-cycle environment.
  • Hands-on ABM ownership with a track record of building target account lists and running tiered plays that improved pipeline or win rates.
  • A data-led approach with experience building funnel and pipeline reporting and evidence-based decision making.
  • An experimentation mindset with capability to test and learn from small sample sizes.
  • AI literacy with practical use of AI tools for research, personalization, content or analysis; able to demonstrate impact.
  • Strong HubSpot skills across campaigns, workflows, lead scoring and reporting.
  • Paid strategy literacy with ability to brief, challenge and interpret paid performance (LinkedIn) without day-to-day management.

Skills

Required:Demand generation strategyABM program managementHubSpot

Benefits

  • Learning & development: Accelerating your personal and professional growth.
  • Flexible working: Hybrid or Remote work.
  • Healthcare options: Health insurance with employer contributions.
  • Wellness allowance contributions: Monthly stipend for health/financial/mental health.
  • Global co-working: Deskpass memberships for global on-demand work.
  • Enhanced parental leave: 14 weeks maternity + 3 weeks paternity after 1 year service.
  • Retirement plan: Matched pension contributions or 401(k).
Last updated Oct 15, 2026. Interested? Apply on the company site.

About Talentful

Your talent team, supercharged. Global embedded RPO designed for technology businesses.

Paving the way for inhouse talent consultancy in technology. We specialise in helping innovative businesses build stronger teams across a range of industries.

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