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Customer Marketing

Factory· Marketing
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San Francisco, CAFull-timePosted 1w ago

About the role

We are hiring our first Customer Marketing Lead to be the voice of the customer in marketing, building and owning programs such as case studies, customer stories, advisory boards, customer speaking engagements, and a customer conference while partnering closely with Sales to drive impact.

Responsibilities

  • Own the customer evidence engine. Case studies, customer stories, testimonials, video, and quantified proof points – a library that Sales, Marketing, and Analyst Relations pull from every day.
  • Build and run our customer advisory board. Recruit the members, set the agenda, run the sessions, and make it a real input to the roadmap.
  • Get our customers on stage. Build the program that encourages customers to speak publicly about what they have done with Factory – events, industry conferences, podcasts, webinars – and own each one from the ask through sponsorship, legal review, comms approval, and the dry run.
  • Build toward Factory’s first customer conference. Own the customer side of how we show up: who we invite, who speaks, what they say, and what they leave with.
  • Understand and activate large enterprise customers. Know how our biggest accounts actually work – who the champion is, who has to approve, what makes participation worth their time – and engage them in a mutually beneficial way.
  • Partner closely with Sales. Create mechanisms for references, stories, and customer speakers to be readily available.
  • Bring the customer back into the company. Feed insights into positioning, category narrative, and product.
  • Hire and build the team. Recruit a case study and content lead and grow the function as programs earn it.
  • Show the impact. Evidence produced, references delivered, speakers placed, advisory board engagement, and influence on pipeline and expansion.

Qualifications

  • Led customer marketing, advocacy, or programs as the senior-most person in the function and built the programs end-to-end.
  • Experience hiring and managing, or readiness to build a small team.
  • Experience at a company selling to large enterprises with complex, multi-stakeholder, long-cycle buying.
  • Produced customer evidence (case studies, customer video, reference programs).
  • Track record of working closely with Sales and obtaining enterprise customer public commitments.
  • Comfort with a technical audience – engineering leaders, platform teams, developers; ability to learn AI coding-agent category quickly.
  • Excellent judgment and discretion with customer relationships, unannounced logos, and pre-release news.
  • Based in San Francisco and comfortable in-office five days a week.

Skills

Required:Customer marketing leadershipTeam building and hiring
Last updated Oct 15, 2026. Interested? Apply on the company site.
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