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Marketing Science Lead

Google· Marketing Science Lead (DM&A)
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Toronto, ON, CanadaCA$138k - CA$141kFull-timePosted 1w ago

About the role

This posting is for an existing vacancy for a Marketing Science Lead in Toronto, Canada. The role is within Google’s Large Customer Sales (LCS) and focuses on data-driven measurement, analytics, and advisory services for advertisers, emphasizing privacy-respecting first-party data, measurement frameworks, and AI-powered marketing tools.

Responsibilities

  • Understand and pitch privacy-durable data foundations for clients by driving the implementation of Google’s tagging infrastructure (gTag, GTM, server-side GTM) and advanced first-party data solutions (Data Manager API, Google Cloud integrations) to ensure resilient signal capture.
  • Develop, own, and execute comprehensive joint measurement plans for advertisers and agencies, integrating data foundations, incrementality experiments, Marketing Mix Modeling (MMM), full-funnel measurement, and attribution frameworks to prove media value.
  • Act as a trusted technical advisor to decision-makers, test the status quo, build executive partnerships, and deliver data stories.
  • Lead the business-cycle for prioritized data and measurement opportunities across Google Ads and Google Marketing Platform products.
  • Apply data science, causal inference, and statistical modeling techniques to design incrementality experiments, optimize MMM data inputs, and help clients navigate changing industry privacy standards.

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Skills

Required:First-party data strategiesData science & statistical modelingMarketing measurement frameworks (MMM, MTA, attribution)

Benefits

  • Learn more about benefits at Google (link provided in job description).
Last updated Oct 23, 2026. Interested? Apply on the company site.

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