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Product Marketing Manager, Fitbit Hardware

Google· Marketing / Fitbit Hardware
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Hybrid (Mountain View, CA, USA; San Francisco, CA, USA)$141k - $205kFull-timePosted 1w ago

About the role

Product Marketing Manager responsible for defining product positioning, GTM strategy, and cross-functional coordination for Fitbit hardware and accessories, with a focus on user insights, pricing, and portfolio strategy across global markets.

Responsibilities

  • Define product positioning and messaging for the hardware and accessory portfolio. Partner with Product teams to integrate the user friendly features into development.
  • Analyze market trends, consumer data, and research to identify new opportunities (e.g., form factors, materials) and influence product and portfolio strategy.
  • Partner with Finance, PM, and Merchandising to optimize pricing, promotions, and portfolios to meet revenue and margin targets.
  • Coordinate alignments across Design, Engineering, Brand, Sales, and regional teams to ensure flawless execution of campaigns and product launches.
  • Develop and execute comprehensive, user-centric global GTM plans for new Fitbit devices, accessories, features, and collaborations, ensuring alignment across channels.

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in product marketing, brand marketing, consumer hardware or growth marketing.
  • Experience managing end-to-end product launches, lifecycle marketing initiatives or end-to-end go-to-market campaigns.
  • Experience managing cross-functional or cross-team projects.

Skills

Required:Product marketingGo-to-market strategyCross-functional leadership
Nice to have:Pricing and portfolio managementMarket research & analytics

Benefits

  • Learn more about benefits at Google (implicit in description)
Last updated Oct 23, 2026. Interested? Apply on the company site.

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