Brand Marketing Manager, Educator Social
Hybrid (New York, NY; San Francisco, CA)$141k - $205k + bonusFull-timePosted 1w ago
About the role
The educators marketing team at Google seeks a creative social professional to manage the launch, growth, and ongoing strategy of the Google for Education channel, scale content across social channels, and translate AI capabilities into classroom-relevant solutions. You will lead short-form video content, creator partnerships, and end-to-end social strategy to drive teacher adoption and brand engagement globally.
Responsibilities
- Lead end-to-end channel strategy, editorial calendar, and day-to-day operations for short-form video platforms and other channels, aligning platform-native positioning, paid boosting, and budget allocation.
- Oversee agency partners and creators in ideation/production of short-form video content spotlighting AI use cases, and manage content approvals, creative direction, community engagement, trend-reactive discussions, and brand-safe moderation.
- Architect and scale ambassador programs by sourcing, briefing, and managing a roster of creators to produce co-created campaigns.
- Partner across Product Marketing, Brand Social, PR, Legal, and external agency teams to ensure brand safety and compliance.
- Partner with the measurement agency to analyze full-funnel performance metrics—including Social Health Index (SHI), engagement rates, sentiment, brand lift—and report insights to optimize creative strategies and demonstrate impact.
Qualifications
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in social media marketing, digital brand strategy, creator/influencer program management, or product marketing.
- Experience managing marketing budgets and managing cross-functional or cross-team projects.
- Experience building and developing social channels from inception, including paid boosting and agency management.
Skills
Required:Social media marketingCreator/influencer program managementBudget managementContent strategy / storytelling
Benefits
- Equity
- Benefits (as referenced in the description; specifics not enumerated)
Last updated Oct 23, 2026. Interested? Apply on the company site.
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