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Japan Games Go-to-Market Manager, Google Play (English, Japanese)

Google
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TokyoFull-timePosted 1w ago

About the role

Google Play Games Go-To-Market team drives content experience and user engagement on Google Play by leading promotional programs, cross-functional partnerships, and lifecycle initiatives to maximize developer success and user satisfaction.

Responsibilities

  • Develop and execute a Japan Games GTM strategy across product areas, leveraging industry trends and user behaviors to identify growth opportunities.
  • Lead market execution across launches and Live Operations (LiveOps) in Japan, translating strategy into clear plans with defined priorities, timelines, and stakeholder alignment.
  • Analyze internal data and studies to uncover insights on game lifecycles, users, and participants, informing regional business and promotional decisions.
  • Partner with Global and local cross-functional teams, including Business Development, to align on tooling, execute campaigns, and optimize LiveOps for user acquisition.
  • Optimize processes to increase efficiency, while leading local, regional, or global projects to create an immersive user experience.

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in merchandising, marketing, or partnership for an e-commerce or digital content business, or 6 years of experience in the gaming industry, managing gaming campaigns and working with developers.
  • Experience in leading cross-functional campaigns with stakeholders.
  • Ability to communicate in English and Japanese fluently to interact with stakeholders.

Skills

Required:GTM strategyCross-functional leadershipData analysis
Last updated Oct 23, 2026. Interested? Apply on the company site.

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