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Creative Lead

Google· Marketing (Creative)
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Hamburg€186k - €190kFull-timePosted 1w ago

About the role

Creative Lead in Marketing for Google Germany, responsible for setting creative goals, leading culture marketing campaigns, developing brand partnerships, and coordinating with global/ regional teams to adapt positioning for the German market.

Responsibilities

  • Set the creative goals and own overall execution for industry-leading culture marketing campaigns across Google Germany, from social to events to media, acting as the ultimate judge of quality and taste.
  • Develop and execute Brand Partnership strategy, including management of publisher and platform partnerships and activation of IP (e.g., bespoke local creative work for cultural moments like the World Cup).
  • Partner with global and regional teams to adapt positioning and messaging to the German market.
  • Work with other specialist teams to set up an agile agency model, ensuring that we work with the best creative minds in the industry in a way that is scalable and able to keep pace with our ambition to move at the speed of culture.

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 13 years of experience in a creative discipline (e.g., writing, design, art direction, or video production).
  • Experience managing creative, social, and production agencies, and managing agency relationships.

Skills

Required:Creative leadershipAgency managementBrand partnership strategy

Benefits

  • Learn more about benefits at Google (link provided in description)
Last updated Oct 23, 2026. Interested? Apply on the company site.

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