Influencer & Creator Partnerships
fal.ai· Marketing
San Francisco$180k - $220kFull-timePosted 1w ago
About the role
Role to build and own fal's influencer and UGC program, managing end-to-end partnerships with creators, AI filmmakers, designers, and creative technologists to drive a curated growth channel.
Responsibilities
- Manage fal’s influencer and UGC strategy and program.
- Build a curated network of creators, AI filmmakers, designers, and creative technologists who are a strong fit for fal.
- Own creator partnerships end to end, from sourcing and outreach through briefing, negotiation, content review, and measurement.
- Develop long-term relationships with creators who become recurring collaborators and genuine advocates for fal.
- Activate creators around model and product launches, including early access, sponsored projects, credits, and original concepts.
- Maintain a high creative bar across everything we put our name behind.
- Build repeatable systems for sourcing, contracting, tracking, and measuring creator partnerships.
- Identify strong creator content and amplify what works.
Qualifications
- Experience building and running influencer, creator, or UGC programs end to end.
- Exceptional creative taste and a high bar for quality across creators, concepts, and content.
- Deep familiarity with internet and creator culture across X, TikTok, Instagram, and YouTube.
- Strong understanding of generative media and the emerging AI creator ecosystem.
- Experience sourcing, briefing, negotiating with, and managing creators directly.
- Strong instincts for creator-brand fit and the judgment to prioritize quality and originality over follower count or volume.
- Experience managing creator budgets, contracts, usage rights, whitelisting, and paid partnerships.
- Highly organized, resourceful, and comfortable managing multiple partnerships at once.
- Nice to haves; Existing network across generative AI, AI filmmaking, design, or creative technology.
- Experience with affiliate programs, whitelisting, or partnership ads.
- Experience as a creator or on the talent/management side.
Skills
Required:Influencer/UGC program managementCreative judgment and brand fitCreator relationship management
Benefits
- Health, dental, and vision insurance (US)
- Regular team events and offsites
- Visa sponsorship and relocation to San Francisco
Last updated Oct 17, 2026. Interested? Apply on the company site.
About fal.ai
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