Journey Architect, Customer Experience - AWS Integrated Demand Center
Amazon· Marketing
Hybrid (Seattle, WA)$82.7k - $137.9kFull-timePosted 1w ago
About the role
AWS Marketing seeks a Journey Architect to lead the implementation of customer journeys in Adobe Experience Platform (AEP) within the Integrated Demand Center, translating journey frameworks into technical reality to deliver data-driven, personalized experiences that drive adoption and growth of AWS services.
Responsibilities
- Lead end-to-end technical implementation of customer journeys in Adobe Experience Platform (AEP)
- Build and configure journey orchestration workflows, segmentation logic, and personalization rules
- Execute technical implementations based on journey frameworks and requirements from Digital Strategists
- Implement shared foundations approach to enable scalable, reusable journey components
- Ensure data integrity and proper integration across marketing technology stack
- Monitor journey performance, troubleshoot technical issues, and optimize based on progression metrics
- Partner with Technical Architecture & Analytics (TAA) teams on data requirements and implementation
- Assist Digital Strategists in developing customer journey frameworks across awareness, consideration, conversion, and loyalty stages
- Provide technical feasibility and best practice input during journey design workshops and planning sessions
- Contribute to journey strategy discussions with insights from platform capabilities and implementation experience
- Support the development of next best action and next best content recommendation strategies
- Collaborate on defining technical requirements and success metrics for Integrated Development Programs (IDPs)
- Partner with CX team on customer journey progression metrics and reporting
- Work closely with Channel (email, web, social, etc.) teams and Marketing Platform Operations (MPO) on campaign execution
- Coordinate with marketing technology teams and sales demand generation teams to ensure seamless customer experiences
- Collaborate with Customer Insights Leads to incorporate Voice of the Customer insights into technical implementations
- Present technical implementations and results to stakeholders
Qualifications
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
Skills
Required:Adobe Experience Platform (AEP)Journey orchestrationData integrity & integrationCross-functional collaboration
Benefits
- Health insurance (medical, dental, vision, prescription)
- Life insurance options and AD&D
- Mental health support and related services
- Flexible Spending Accounts
- 401(k) matching
- Paid time off
- Parental leave
- Sign-on payments and RSUs as part of compensation package
Last updated Oct 25, 2026. Interested? Apply on the company site.
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