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Journey Specialist, Customer Experience - AWS Integrated Demand Center

Amazon· Marketing
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Seattle, WA, New York, NY$80.2k - $103.4kFull-timePosted 1w ago

About the role

AWS Marketing seeks a Journey Specialist to join the Customer Experience team within the Integrated Demand Center. Lead the implementation of customer journeys in Adobe Experience Platform (AEP), translating journey frameworks into technical solutions to orchestrate data-driven, personalized experiences that help AWS customers adopt and grow with our services.

Responsibilities

  • Lead end-to-end technical implementation of customer journeys in Adobe Experience Platform (AEP)
  • Build and configure journey orchestration workflows, segmentation logic, and personalization rules
  • Execute technical implementations based on journey frameworks and requirements from Digital Strategists
  • Implement shared foundations approach to enable scalable, reusable journey components
  • Ensure data integrity and proper integration across marketing technology stack
  • Monitor journey performance, troubleshoot technical issues, and optimize based on progression metrics
  • Partner with Technical Architecture & Analytics (TAA) teams on data requirements and implementation
  • Assist Digital Strategists in developing customer journey frameworks across awareness, consideration, conversion, and loyalty stages
  • Provide technical feasibility and best practice input during journey design workshops and planning sessions
  • Contribute to journey strategy discussions with insights from platform capabilities and implementation experience
  • Support the development of next best action and next best content recommendation strategies
  • Collaborate on defining technical requirements and success metrics for Integrated Development Programs (IDPs)
  • Partner with CX team on customer journey progression metrics and reporting
  • Work closely with Channel (email, web, social, etc.) teams and Marketing Platform Operations (MPO) on campaign execution
  • Coordinate with marketing technology teams and sales demand generation teams to ensure seamless customer experiences
  • Collaborate with Customer Insights Leads to incorporate Voice of the Customer insights into technical implementations
  • Present technical implementations and results to stakeholders

Qualifications

  • 2+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Skills

Required:Adobe Experience Platform (AEP)Journey orchestrationData integrity & integration

Benefits

  • Health insurance (medical, dental, vision)
  • Basic Life & AD&D insurance with option for Supplemental life plans
  • EAP, Mental Health Support
  • Flexible Spending Accounts
  • 401(k) matching
  • Paid time off
  • Parental leave
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Amazon

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