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Senior Product Marketing Manager, New Product Success

Amazon
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USA, WA, Seattle$142.8k - $193.2kfull-timePosted 1w ago

About the role

Lead product marketing for Amazon’s New Product Success (NPS) organization, shaping strategy across a multi-product portfolio for the complete seller launch journey and hands-on PMM work for New Product Accelerator, an AI-powered post-launch experience.

Responsibilities

  • Set marketing strategy for New Product Success end to end. Define the narrative, goals, metrics, and GTM approach across the full product portfolio.
  • Shape annual marketing plans, and ensure every product launch has clear positioning, target segments, and success measures.
  • Lead partnerships inside and outside Amazon. Build relationships with ecosystem partners, industry publications, and internal stakeholders that extend New Product Success's reach and credibility with sellers.
  • Own the seller satisfaction signal. Design and run the measurement framework for seller sentiment across the product suite, and turn insights into inputs for roadmap decisions.
  • Own the New Product Success narrative at Amazon Accelerate, our flagship global conference. Lead track strategy, content, mainstage and breakout messaging, multi-VP stakeholder alignment, speaker preparation, and claims review.
  • Own product marketing for New Product Accelerator. Go hands-on as the PMM for our post-launch experience - positioning, messaging, go-to-market, and full-funnel adoption from seller awareness through activation and sustained usage.
  • Close the loop between marketing and product. Ensure feedback from surveys, campaigns, events, and partners reaches product teams as actionable input, not just data.
  • Build mechanisms that scale. Create repeatable processes for launch planning, messaging, campaign execution, and post-launch measurement that raise the bar across the PMM team.
  • Communicate impact to senior leadership. Own marketing performance in business reviews, tie awareness and satisfaction to business outcomes, and build the narrative that earns investment.

Qualifications

  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience leading go-to-market for consumer software or hardware product launches
  • Experience building scalable marketing mechanisms (launch playbooks, campaign frameworks, measurement templates) that outlast individual campaigns
  • Experience using generative AI tools in marketing workflows, with willingness to learn effective prompting and evaluation practices

Skills

Required:Marketing strategyCross-functional leadershipGo-to-market planningMeasurement and analytics
Nice to have:PMM for AI-powered experiences
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Amazon

Amazon.com, Inc. or its affiliates

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