← All roles

Head of Mass & Influencer Mktg, WW International and Prime Shopping

Amazon
Apply on company site
Seattle, WA$125.4k - $169.6kfull-timePosted 1w ago

About the role

Lead mass marketing, social media, and influencer marketing for Amazon’s WW Cross-Border (XB) business across Latin America, owning full-funnel brand, media planning, and demand agenda in partnership with XCM for LATAM and strategic destinations.

Responsibilities

  • Serve as XB marketing lead for Colombia mass marketing, partnering with XCM to plan and execute brand and demand-building campaigns.
  • Localize central XCM creative concepts and HVE assets for the Colombian market, partnering with Global Studios on creative adaptation.
  • Own Colombia mass-marketing media plan across TV, OLV, digital, and other channels; direct media planning and buying partners to meet reach and efficiency targets.
  • Lead integrated HVE campaign planning and in-market execution, aligning mass marketing with O&O, Fuse, and Prime Video motions.
  • Lead social media and influencer marketing across all XB LATAM destinations, owning strategy and execution across the full funnel (upper, mid, lower).
  • Define regional social & influencer strategy, channel mix, and content calendar; set destination-level playbooks.
  • Manage always-on influencer investment alongside HVE bursts, selecting influencer mix per objective.
  • Own multi-million dollar annual marketing budget across mass, social, and influencer workstreams in LATAM; allocate investments across funnel, destinations, and HVEs.
  • Partner with Finance and BI on budget planning, tracking, and ROI reporting.
  • Own agency relationships across LATAM—media, influencer, creative, and social partners; manage briefs, SLAs, and quarterly business reviews.
  • Standardize ways of working and reporting across country agencies as footprint expands.
  • Define KPIs and measurement frameworks; instrument reporting with BI; deliver regular performance readouts and retrospectives.
  • Represent XB LATAM marketing in cross-functional forums with XCM, Prime, PV, category, and country teams.

Qualifications

  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience communicating results to senior leadership
  • Experience using Microsoft Excel to manipulate and analyze data
  • Bachelor's degree
  • Speak, write, and read fluently in Spanish

Skills

Required:Mass MarketingSocial Media StrategyInfluencer MarketingBudget Management
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Amazon

Amazon.com, Inc. or its affiliates

liquid-ai-recruiting-target
Company profileWebsite

More open roles at Amazon