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Head of APJ Marketing, Strategic Customer and Partner Marketing

Amazon· Marketing
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Hybrid (Singapore)Full-timePosted 1w ago

About the role

SCPM Geo Leader for APJ responsible for AWS marketing across digital, events, partner and ABM; drives regional ABM strategy, aligns investments, represents regional marketing outcomes to WW Marketing, and leads an inclusive regional marketing community.

Responsibilities

  • Ensure the marketing investments across functions (IDC, Events, Partner Marketing, ABM CoE, Industries, Developer, product marketing, and Brand) are aligned with regional marketing growth and customer segments.
  • Lead and scale the Account Based Marketing program for the geography, including account selection, coverage strategy, and resource deployment decisions, adapting global ABM playbooks to local market context and building regional ABM capability through hiring, coaching, and upskilling.
  • Represent marketing as a unified growth partner to regional sales leadership by participating in business reviews, annual planning, and governance forums, and owning the investment framework that categorizes country-level marketing spend using a standardized, data-driven model.
  • Serve as the region's marketing intelligence expert, translating local customer insights, market dynamics, and cultural moments into actionable briefs for product marketing, industry marketing, public relations, public policy, and analyst relations teams.
  • Build and lead an inclusive marketing community across all functions operating in the geography — coaching and developing marketers regardless of reporting line, championing talent progression, and creating collaboration forums that connect global teams to the regional mission.

Qualifications

  • 12+ years of professional non-internship marketing experience
  • Experience managing teams
  • Experience using data and metrics to drive improvements
  • Experience driving direction and alignment with cross-functional teams
  • Experience working in a matrixed environment, influencing strategy, and achieving goals by working across the organization
  • Track record of developing and implementing strategic marketing plans that drive business impact

Skills

Required:Marketing leadershipABM strategy and executionData-driven decision makingCross-functional influence in matrixed environment
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Amazon

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