Growth Marketing Lead
Imprint· Commercial Operations Risk
Hybrid (New York City)$175k - $200kFull-timePosted 4d ago
About the role
Growth Marketing Lead responsible for building and optimizing credit card acquisition across multiple channels (prescreen, ITA direct mail, card marketplaces, affiliates, paid search, paid social, and third-party email) and balancing volume with credit quality. Senior individual contributor reporting to the VP of Marketing, with budget ownership and cross-functional collaboration with Risk, Credit, Product, Legal, Compliance, and Finance.
Responsibilities
- Own credit card acquisition strategy across prescreen and ITA direct mail, card marketplaces, affiliates, paid search, paid social, and third-party email
- Translate GTM and partner objectives into acquisition plans covering target segments, channel mix, offers, flighting, budget recommendations, creative requirements, and KPIs
- Develop budget recommendations for GM and Finance review, with expected approved accounts, cost per approved account, and payback by channel
- Allocate approved budgets across channels and partners to maximize approved account volume within cost and credit quality targets
- Partner with GMs and Product to test welcome offers and partner reward structures by segment and channel
- Run the channel layer of acquisition engine to determine prospect allocations across offers, channels, and timing
- Build and maintain acquisition playbooks and operating standards for new partner programs
- Establish an operating cadence across partners with defined roles, SLAs, and measurement standards
- Own prescreen and ITA direct mail programs including strategy, audience selection, offers, vendor management, and performance measurement
- Define prescreen criteria with Risk to balance response rate, approval rate, and early credit performance
- Manage relationships with credit bureaus, list vendors, and print/mail partners
- Ensure prescreen campaigns comply with FCRA and opt-out requirements in collaboration with Legal, Compliance, and issuing banks
- Build measurement framework for direct mail including holdout testing and lifecycle tracking
- Own card marketplaces & affiliates presence, manage affiliate platform operations, onboarding, and fraud/quality controls
- Identify and develop new marketplace and affiliate partnerships aligned with target cardholder profile
- Ensure publisher creative and offer claims comply with brand standards and disclosure requirements
- Manage day-to-day execution across paid search, paid social, and third-party email; optimize targeting, bids, creative, and landing pages
- Use partner first-party data for targeting, lookalikes, and suppression within data-sharing terms
- Collaborate with Product and Design to reduce drop-off in application funnel
- Ensure channel activity meets compliance and brand standards
- Define attribution and incrementality measurement with Analytics
- Build acquisition dashboards and weekly channel/partner reporting
- Design and execute structured testing program for creative and offers with Creative
- Coordinate suppression of existing cardholders and handoff to onboarding with Lifecycle
Qualifications
- 7 to 10+ years of performance or direct marketing experience with direct ownership of credit card or consumer lending acquisition channels and budgets
- Hands-on experience running prescreen or ITA direct mail programs with credit bureau/list vendor relationships
- Track record of growing approved account volume while improving cost per account and maintaining credit quality, in collaboration with Credit and Risk
- Working knowledge of credit card marketing regulation (FCRA, TILA/Reg Z, UDAAP, ECOA/Reg B) and experience moving creative through Legal/Compliance/bank review
- Hands-on expertise across at least two of: paid search, paid social, affiliates and card marketplaces, direct mail; working knowledge across all four preferred
- Experience managing direct execution and agency/vendor relationships
- Strong analytical capability in card acquisition economics, attribution, funnel diagnostics, cohort analysis, and holdout testing
- Experience building operating processes (cadences, SLAs, playbooks) and running campaigns
- Ability to operate in multi-partner environments balancing partner requirements with scalable infra
- Clear written and verbal communication, including presenting budget recommendations and performance results to senior stakeholders
Skills
Required:Credit card acquisition strategyDirect mail program managementRegulatory compliance (FCRA, TILA/Reg Z, UDAAP, ECOA/Reg B)
Benefits
- Competitive compensation and equity packages
- Leading configured work computers of your choice
- Flexible paid time off
- Fully covered, high-quality healthcare, including fully covered dependent coverage
- Additional health coverage includes access to One Medical and option to enroll in an FSA
- 20 weeks paid parental leave for primary caregiver and 8 weeks for all new parents
- Access to industry-leading technology across business units to foster innovation and productivity
Last updated Oct 21, 2026. Interested? Apply on the company site.
About Imprint
Built for impact, every step of the way.
Imprint Payments provides the technology powering co-branded credit card programs, with complete control over the experience, including rewards, marketing, and security.
credit cardsco-branded productsrewardsbanking platform
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