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Product Marketing Manager

Stepful· Growth & Marketing
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Hybrid (New York City)$120k - $150kFull-timePosted 5d ago

About the role

Senior Product Marketing Manager responsible for positioning, GTM resources, customer proof, and demand gen/ABM initiatives to support Stepful’s health-system and employer partnerships. Hybrid, NYC-based, reporting to the Director, Enterprise Marketing.

Responsibilities

  • Own and maintain Stepful's B2B positioning and messaging, and update it as programs, partners, and market evolve
  • Build and refresh GTM assets such as pitch decks, one-pagers, battlecards, and email templates, in partnership with the Workforce Solutions team
  • Run case study production end to end, from partner interviews and approvals to publishing and distribution
  • Own the content calendar and maintain a steady cadence of content that supports pipeline goals
  • Partner with Client Success to identify partner outcomes worth telling, and with Product and Learning to translate program details into buyer-ready language
  • Build and run outbound and ABM sequences in Clay, from account lists and enrichment to personalized multi-touch campaigns, coordinated with sales on target accounts
  • Own reporting on campaign and content performance, share results regularly, and use insights to guide future tests
  • Experiment with AI tools to speed up research, content production, and personalization, and document what works for the team

Qualifications

  • 3+ years of B2B marketing experience across product marketing, demand generation, and/or content, including ownership of positioning and messaging
  • A track record of building sales enablement assets that sellers actually use, and partnering closely with a sales team
  • Experience producing customer case studies and running a content calendar at a steady cadence
  • Hands-on experience running ABM or outbound programs aimed at enterprise buying committees, including building sequences yourself in Clay or a similar tool
  • Excellent writing skills for clear, executive-focused messaging
  • Comfort with data: tracking funnel and campaign metrics, reporting clearly, and using results to adjust
  • Ability to manage multiple workstreams with little day-to-day direction and flag risks early

Skills

Required:B2B product marketingSales enablement assetsCase studies & content calendarABM/outbound programs

Benefits

  • Meaningful Equity Stake
  • Subsidized Medical, Dental, and Vision insurance plan options
  • 401(k)
  • FSA, HSA and commuter benefits
  • Learning stipend
  • Open vacation policy including 15 days PTO annually, Stepful closed last week of December, 15 work-from-anywhere days, 10 public holidays observed for 2026
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Stepful

Online Training for Healthcare Jobs

Stepful trains people with a high school education in 4 months and places them into healthcare jobs. Healthcare is the fastest growing industry in the US accounting for 40% of all jobs added including medical assistants, nursing assistants, and phlebotomists.

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