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Marketing Copywriter, Competitive Cyclist & Backcountry

CSC Generation· Backcountry – Creative
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Hybrid (Cottonwood Heights, UT)Full-timePosted 4d ago

About the role

Marketing Copywriter to create compelling copy for Backcountry, Competitive Cyclist, Steep & Cheap, and other brands, with a focus on cycling content, brand voice consistency, and AI-assisted editorial workflows.

Responsibilities

  • Write compelling, high-performing marketing copy across email, SMS, paid social, display, landing pages, site merchandising, and other customer touchpoints for Backcountry and Competitive Cyclist.
  • Bring bike launches and technical specs to life for experienced riders, while writing about other outdoor categories.
  • Adapt messaging to each brand's distinct voice and audience across marketing channels.
  • Uphold brand voice, tone, and editorial standards across campaign marketing, following style guidelines and flagging inconsistencies.
  • Optimize copy using customer insights, SEO, A/B test results, and conversion data to improve performance.
  • Use AI tools in daily writing workflow, following prompts, workflows, and quality standards.
  • Contribute ideas for AI tool testing and workflows to improve speed and quality.
  • Participate in peer copy reviews to improve quality and consistency.
  • Partner with Merchandising, Creative, Marketing, eCommerce, and SEO teams for cohesive campaigns and risk management.
  • Balance speed with editorial excellence to deliver polished copy under deadlines.

Qualifications

  • 2+ years of professional copywriting or editorial experience, preferably in ecommerce, retail, or consumer marketing.
  • Exceptional writing, editing, and proofreading skills with ability to adapt tone across brands and channels.
  • Experience writing high-performing marketing copy across email, digital marketing, web, and paid media.
  • Experience using generative AI tools (e.g., ChatGPT, Claude, Gemini) in writing workflows with strong editorial judgment.
  • Willingness to learn and follow established AI prompts and workflows.
  • Working knowledge of SEO, conversion copywriting, and performance-driven marketing practices.
  • Excellent organizational skills with ability to manage multiple priorities and meet deadlines.
  • Collaborative mindset with experience partnering across creative, marketing, merchandising, and ecommerce teams.

Skills

Required:CopywritingEditing & ProofreadingAI in Content CreationCollaboration & Cross-Functional Work
Nice to have:SEO & Conversion Copywriting

Benefits

  • Paid time off policies
  • 401(k) match
  • medical/dental/vision and supplemental policies
  • employee discounts across our portfolio of brands
  • exclusive outdoor perks
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About CSC Generation

AI Native Retail Future: Commerce AGI

CSC Generation is the AI-native retail holding company. We modernize iconic brands with data, automation and our Genesis platform to build the future of Commerce AGI.

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