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Platform Marketing Lead

Affirm· US Marketing
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Hybrid (Canada)$89k - $139kFull-timePosted 5d ago

About the role

Platform Growth Marketing acquires merchants through platforms and partners, building joint go-to-market programs with PSPs and ISVs to drive measurable pipeline, GMV, and revenue.

Responsibilities

  • Own channel strategy and execution for a defined set of platform marketing programs.
  • Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
  • Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
  • Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
  • Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
  • Analyze performance and recommend where to invest, optimize, test, or stop.
  • Learn the business models, audiences, and operating styles of different platform partners.
  • Manage multiple programs while making clear priority and capacity tradeoffs.

Qualifications

  • 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
  • Experience selecting and managing multiple marketing channels against a defined business objective.
  • A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
  • Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete.
  • Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports.
  • Strong project management across multiple concurrent workstreams.
  • Ability to learn new products, audiences, and business models quickly.
  • Clear recommendations, personal ownership, and willingness to handle execution details.
  • Strong cross-functional communication and stakeholder management.

Skills

Required:Integrated marketingChannel strategy

Benefits

  • Health coverage at no cost: 100% premiums for employees and dependents.
  • Spending stipends for tech setup and health/wellness options.
  • Flexible time off and generous holiday calendars.
  • Employee stock purchase plan (ESPP) to buy Affirm stock at a discount.
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Affirm

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