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Platform Marketing Lead

Affirm· US Marketing
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Remote$115k - $165kfull-timePosted 5d ago

About the role

Platform Growth Marketing role focused on acquiring and activating merchants through Affirm’s platform and ISV channels, building integrated campaigns with partner ecosystems to drive acquisition, activation, pipeline, GMV, and revenue.

Responsibilities

  • Own channel strategy and execution for a defined set of platform marketing programs.
  • Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
  • Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
  • Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
  • Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
  • Analyze performance and recommend where to invest, optimize, test, or stop.
  • Learn the business models, audiences, and operating styles of different platform partners.
  • Manage multiple programs while making clear priority and capacity tradeoffs.

Qualifications

  • 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
  • Experience selecting and managing multiple marketing channels against a defined business objective.
  • A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
  • Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete.
  • Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports.
  • Strong project management across multiple concurrent workstreams.
  • Ability to learn new products, audiences, and business models quickly.
  • Clear recommendations, personal ownership, and willingness to handle execution details.
  • Strong cross-functional communication and stakeholder management.

Skills

Required:Campaign strategy and executionPerformance analysis and optimization

Benefits

  • Health coverage at no cost for employees and dependents
  • Monthly spending stipends for tech setup and health/wellness options
  • Flexible time off and generous holiday calendar
  • Employee stock purchase plan (ESPP) with stock discount
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Affirm

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