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CRM Lifecycle Manager

Brigit· Marketing
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Remote$110k - $130kFull-timePosted 4d ago

About the role

CRM Lifecycle Manager to shape multichannel communications (email, push, SMS, in-app) and own the campaign calendar, building and deploying lifecycle programs to improve engagement and retention. Collaborates with Product, Design, Data, and business teams; tests ideas and measures impact.

Responsibilities

  • Own the CRM calendar end-to-end, shape strategy, plan communications, balance business requests and customer fatigue across segments, and run marketplace lifecycle programs across email, push, SMS, and in-app.
  • Define friction points and design messaging to create moments of progress; help new users start and bring back lapsed users.
  • Manage campaigns end-to-end by building email, push, and SMS launches in the ESP tool; write briefs, coordinate creative, manage approvals, build/deploy campaigns, and deliver results and recommendations.
  • Monitor performance daily; analyze channel effectiveness and inform what to test next.
  • Present campaign performance and learnings to business stakeholders, outlining future direction.
  • Collaborate with Product, Design, Engineering, Data, and Brand to deliver an integrated, aligned experience.
  • Ensure campaigns (including tests, segmentation, and complex personalization) are set up, deployed, and QA-ed accurately and on time; troubleshoot issues.

Qualifications

  • 4-6+ years in email marketing, CRM, or lifecycle marketing, ideally at a DTC or consumer app company.
  • Hands-on experience with a marketing automation platform like Iterable; build automated lifecycle flows and troubleshoot issues.
  • Track record of running a full CRM calendar across multiple user segments.
  • Strong attention to detail and reliable on-time execution.
  • Love of testing with ongoing experiments and ability to interpret results.
  • Strong analytical skills; set roadmap and KPIs and translate results into action.
  • Excellent organization and project management; ability to manage multiple competing projects and deadlines.
  • Excellent communication skills.
  • Basic Figma skills are a plus.
  • Creative mindset with customer-centric focus; proactive, curious about new tools and ways of working.
  • Comfort with basic HTML/CSS; ability to fix padding or broken links; Handlebars experience a plus.

Skills

Required:CRM lifecycle marketingMarketing automation platform (Iterable)Campaign managementData-driven decision making

Benefits

  • Medical, dental, and vision insurance
  • Flexible PTO Policy
  • 401k plan
  • Paid Parental Leave
  • Wellbeing benefits (Wellhub virtual workouts, discounted gym memberships, Headspace Care for virtual therapy)
  • Monthly wifi/cell phone reimbursement
  • Annual Learning & Development reimbursement
  • High-growth, dynamic, flexible startup environment with a talented team
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Brigit

Get your finances on track.

Brigit is a financial technology company that offers tools and services to help users build credit, save money, and manage their finances effectively. It provides cash advances, credit building, fraud protection, and financial insights.

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Company profileWebsite

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