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Senior Demand Generation & Campaign Strategy Manager

Agility Robotics· Marketing
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Remote$123k - $192k + equity + bonusfull-timePosted 3d ago

About the role

Senior Demand Generation & Campaign Manager responsible for multi-channel demand generation programs and full-funnel campaign strategy (web, social, email, search, paid media) with a data-driven approach to execution, optimization, and funnel efficiency. Fully remote role with optional hybrid arrangements.

Responsibilities

  • Support demand generation strategy & execution: plan, build, implement, and measure integrated, multi-channel demand generation programs to drive awareness, pipeline, and revenue; develop industry and persona-based strategies.
  • Paid media & performance marketing: launch paid media across social, search, display, and programmatic channels; manage budgets and partner with agencies on targeting, bidding, and creative testing.
  • Account-based marketing: assist in building ABM programs using buying signals; design multi-touch campaigns for complex buying committees; collaborate with sales on account selection.
  • Manage the campaign calendar: maintain an integrated calendar aligned to pipeline and revenue targets, launches, and seasonal/industry moments.
  • Deliver KPIs: pipeline generation targets, MQL-to-SQL conversion rates, and paid media ROI.
  • Optimize channel and funnel performance: design and analyze A/B and multivariate tests across touchpoints to improve conversion rates.
  • Evolve search strategy: manage traditional SEO and emerging AEO/GEO practices; track buyer research behaviors across AI platforms to maintain visibility.
  • Content Strategy Support: partner with Brand/Content/Product Marketing/Events to align full-funnel assets with buyer needs; brief agencies on assets.
  • Inform the content roadmap: use campaign/channel performance data to prioritize content investment.
  • Ensure message-market fit: tailor messaging by persona, segment, and funnel stage.
  • Sales Partnership & Enablement: bridge marketing and sales; translate campaigns into sales assets, talk tracks, and follow-up emails; run regular syncs with sales leadership to review lead quality and pipeline impact.

Qualifications

  • 7+ years of experience in demand generation, campaign marketing, or performance marketing, including managing paid media budgets and ABM/enterprise initiatives.
  • Bachelor's degree in Marketing, Business, or related field; Master's degree a plus.

Skills

Required:Multi-Channel Campaign ManagementPaid Media & Performance MarketingMarketing Automation, CRM & ABM PlatformsSales CollaborationContent CollaborationTesting & Analytics
Nice to have:SEO / AEO / GEO Knowledge

Benefits

  • 401(k) Plan with 6% company match
  • Equity: Company stock options
  • 100% company-paid medical, dental, vision, and short/long-term disability insurance
  • Benefits eligible on first day of employment
  • Employee Assistance Program (EAP)
  • Flexible, unlimited PTO (Exempt) or 10 vacation days + sick leave + holidays (Non-Exempt)
  • Catered lunches 4x/week and healthy snacks at Salem and Pittsburgh locations
  • Generous paid parental leave
  • Flexible work environment
  • Professional development and tuition reimbursement
  • Relocation assistance for eligible roles
  • Annual discretionary bonus
Last updated Oct 22, 2026. Interested? Apply on the company site.

About Agility Robotics

Industrial Humanoid Automation | Agility

Industrial Humanoid Automation | Agility's humanoid robots are deployed today in manufacturing, distribution, and logistics. Proven automation for industrial environments.

ArcArms and roboticsAutomationDigitHumanoid robotsIndustrial automationcloud platformdistribution
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