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[WEBTOON] Senior Content Programming Manager, On-Platform Curation

Wattpad· WEBTOON Entertainment / Service&Business | WEBTOON | Content
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El Segundo, CA$125k - $175kFull-timePosted 3d ago

About the role

Senior content programmer responsible for how WEBTOON series are discovered, pitched, and sustained within the app. Combines editorial insight, readership data, and product work to optimize on-platform curation, balancing algorithmic recommendations with human-driven pitches to create an engaging discovery experience for readers.

Responsibilities

  • Drive cumulative growth through Title Lifecycle Management
  • Map out and manage the growth trajectory of a series from launch to completion. Ensure high-potential stories find their right core audience early on, and strategically scale them to broader segments to drive cumulative growth over time.
  • Master narrative timing and pacing: Recognize that not every series hooks readers in chapter one. Identify "slow burn" narratives and understand the story's flow to determine the exact right timing to push a series for maximum payoff.
  • Read stories like an editor, pitch them like a marketer
  • Analyze series across genres, tropes, and formats to identify core hooks, emotional payoffs, and the reader groups most likely to connect with them. Then go beyond “Is this good?” to “What is this good for?”: match each title to the specific goal it can deliver.
  • Understand how scroll-based storytelling and weekly serialization shape reader behavior, including cliffhanger structure, season breaks, hiatuses, and binge-able backlogs, and plan programming around that rhythm.
  • Develop the creative pitch for each title: select key panels, write and direct in-app copy (titles, taglines, banners, push and inbox copy), and define how a story should be presented to different audiences.

Qualifications

  • 7+ years of experience in content programming, editorial curation, merchandising, or content marketing for a digital content platform such as webcomics/comics, streaming video, music, publishing, games, or similar.
  • Strong story analysis skills. You can break down narrative structure, character appeal, tropes, and tone, and explain why a story works and for whom.
  • Exceptional writing and editorial judgment. You possess a deep literary and cultural understanding that allows you to read fiction critically, pinpoint its core appeal, and craft compelling pitches (copywriting) that convert casual scrollers into loyal readers.
  • Hands-on data skills. You’re comfortable defining segments, building cohort and retention analyses, and working with dashboards, and you’re proficient in SQL or able to work independently with analysts on complex queries.
  • Experience running in-app or on-platform experiments and translating results into programming decisions.
  • A working understanding of how recommendation systems and personalization work, enough to collaborate with data scientists and know where algorithms fall short.
  • Deep familiarity with U.S. readers and pop culture, including genre fandoms, romance and fantasy communities, and social media reading trends.

Skills

Required:Content programming / editorial curationStory analysisCopywriting / in-app copy

Benefits

  • Career development; mentorship and learning
  • Health benefits, including vision and dental
  • Generous PTO and Parental Leave Top-up
  • 401K Contributions
  • Commuter Benefits
  • Global WEBTOON and LINE FRIENDS discount program
  • Winter break shutdown and more!
Last updated Oct 23, 2026. Interested? Apply on the company site.
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About Wattpad

Write the next chapter of your career with us.

Wattpad's vision is to entertain and connect the world through stories. A leading global webnovel platform, Wattpad has democratized storytelling for a new generation of diverse Gen Z writers and their fans. Wattpad is part of WEBTOON Entertainment’s IP & Creator Ecosystem, where approximately 155 million monthly active users discover incredible stories in multiple formats. We've reimagined the world of literature and redesigned entertainment as we know it. Come write your next chapter with us!

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