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Measurement Implementation Expert

Google· Google/Global Business Services or Google Advertising Solutions (gTech)
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HyderabadFull-timePosted 3d ago

About the role

Measurement Implementation Expert responsible for designing and executing measurement studies, reconciling MMM/MTA data, and delivering insights to optimize client advertising measurement and ROI.

Responsibilities

  • Develop a deep understanding of client Marketing and Business Objectives. Design optimal measurement strategies and define sophisticated Key Performance Indicators (KPIs) tailored to client maturity.
  • Lead the end-to-end execution of measurement studies—including Conversion Lift, Brand Lift, XNR, and Geo-based Experiment —ensuring statistical significance (StatSig) on all uplift data.
  • Utilize advanced investigative skills to model experimental results and triage them into broader media plan ROI analyses. Analyze attribute lift across channels to inform high-level channel strategy and budget allocation.
  • Reconcile disparate data sources (MMM, MTA, and Incrementality) to provide a unified narrative of media effectiveness, helping clients navigate the shift toward third-party measurement.
  • Partner with In-Market Sales and Product Specialist teams to interpret complex measurement results for client leadership.

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience with marketing analytics, return on investment, and statistical analysis.
  • Experience in designing and executing incrementality studies and A/B testing frameworks.
  • Experience in managing external and internal stakeholder relationships and owning a portfolio of customers.

Skills

Required:SQLMeasurement design
Nice to have:PythonR
Last updated Oct 23, 2026. Interested? Apply on the company site.

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