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Marketing Science Lead

Google· Marketing/DM&A
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Hybrid (Toronto, ON, Canada)CA$156k - CA$159kFull-timePosted 3d ago

About the role

Data, Measurement and Analytics (DM&A) Specialist role advising Google's largest advertisers on measurement and experimentation strategy, leveraging insights to drive growth and modernization of measurement infrastructure.

Responsibilities

  • Understand privacy-durable data foundations for clients by guiding the implementation of Google’s tagging infrastructure (gTag, GTM, server-side GTM) and first-party data solutions (Data Manager API, Google Cloud integrations).
  • Develop measurement plans for advertisers and agencies using incrementality experiments, MMM, and attribution frameworks.
  • Act as a technical advisor to analytics, finance, and marketing decision-makers; build executive partnerships and deliver data-driven narratives.
  • Lead the business-cycle for prioritized data and measurement opportunities across Google Ads and Google Marketing Platform products; manage feature adoption, scale AI innovation, and accelerate growth.
  • Apply data science, causal inference, and statistical modeling techniques to design incrementality experiments and optimize MMM data inputs.

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
  • Experience with advanced measurement methodologies (MMM, MTA, Incrementality testing, Causal Impact).

Skills

Required:Measurement plansTagging infrastructure (gTag, GTM, server-side GTM)First-party data solutions (Data Manager API, Google Cloud integrations)Statistical modeling / data science / causal inference
Nice to have:Executive stakeholder management

Benefits

  • Learn more about benefits at Google (link provided in job description).
Last updated Oct 23, 2026. Interested? Apply on the company site.

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