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Measurement Lead Creative Works SPLA

Google
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Hybrid (Mexico City; Buenos Aires)Full-timePosted 3d ago

About the role

Data-driven Measurement and AI Leader within Google's Creative Works, combining creative strategy with measurement to convert qualitative concepts into data-centric growth opportunities and influence media budgets and advertising impact.

Responsibilities

  • Partner closely with Sales teams and cross-functional teams to translate complex business needs into data-driven narratives, directly influencing media budgets and driving incremental advertising business.
  • Distill complex statistical findings and models, AI outputs into clear, compelling narratives and workshops (e.g., SVASs) for client executives (CMOs, media directors), and agency partners.
  • Serve as the Expert for creative measurement, scaling agile learning agendas (e.g., Video Experiments, Brand Lift, Search Lift) to validate and elevate creative impact on platforms like YouTube.
  • Serve as the regional subject matter expert and chief advocate for creative effectiveness, designing and scaling educational curricula, bespoke workshops, and actionable best-practice frameworks for internal cross-functional teams.

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience in digital media, sales, marketing, or product roles.

Skills

Required:SQL
Nice to have:Python or RData visualizationProject managementStakeholder managementBranding/creative ecosystem knowledge
Last updated Oct 23, 2026. Interested? Apply on the company site.

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