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YouTube Social and Influencer Marketing Specialist, EMEA (English, French)

Google
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Paris, France€76k - €77.5kFull-timePosted 3d ago

About the role

YouTube Social and Influencer Marketing Specialist, EMEA (English, French) based in Paris, France. Role focuses on executing 360° social marketing strategies, managing creator partnerships, and leading cross-functional collaboration to drive product adoption and sentiment in the EMEA region.

Responsibilities

  • Execute 360° social marketing strategies and always-on editorial calendar across key EMEA markets. Draft, review, and localize platform-native copy and creative assets for both regional and local channels.
  • Lead end-to-end creator partnership strategies—from sourcing and discussion to creative briefing and co-creation—leveraging and emerging creators to drive product adoption and sentiment.
  • Direct external creative, production, and influencer agencies, overseeing campaign scopes, briefs, production schedules, and budgets to guarantee high-quality, on-brand delivery.
  • Serve as a social and influencer subject matter expert within cross-functional squads (e.g., GTM, Partnerships, Media, Communications), aligning local campaigns with global priorities and regional business objectives.
  • Establish campaign key performance indicators (KPIs), analyze full-funnel performance metrics and creator sentiment, and translate data into actionable insights and executive-ready post-campaign reports.

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in brand marketing, social media strategy, or creator/influencer marketing.
  • Ability to communicate in English and French fluently to support client relationship management in this region.

Skills

Required:Brand marketingSocial media strategyCreator/influencer marketing

Benefits

  • Learn more about benefits at Google (link provided in job description).
Last updated Oct 23, 2026. Interested? Apply on the company site.

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