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Analytical Lead, Planning and Measurement, Large Customer Sales

Google· Large Customer Sales
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Hybrid (Singapore; Karachi, Pakistan; Taguig, Metro Manila, Philippines; Jakarta, Indonesia)Full-timePosted 3d ago

About the role

Analytical Lead to join Google's Planning & Measurement team within Large Customer Sales, focusing on measurement strategies, data analysis, and delivering actionable insights to drive advertising effectiveness for a portfolio of clients in e-commerce, gaming, and travel.

Responsibilities

  • Build strong relationships with key client stakeholders, understanding their business objectives and measurement needs. Partner closely with Google Sales teams, Product teams, and Engineering teams to ensure alignment and drive product innovation.
  • Craft media plan guidance (across performance and brand) in accordance with customer business objectives. Stay aware of industry trends and best practices in measurement, sharing knowledge and insights with clients and internal stakeholders through presentations, workshops, and thought leadership content.
  • Develop customized measurement frameworks and roadmaps for clients, encompassing a range of methodologies and Google's measurement solutions
  • Conduct in-depth analysis of campaign performance data, leveraging statistical techniques and causal inference to uncover meaningful insights and recommendations.
  • Design and execute A/B and multivariate tests to optimize campaign performance and demonstrate the value of different media channels and strategies.

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 2 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis in a customer-facing role.
  • Experience in statistical analysis and data visualization and with SQL, R, or Python.
  • Experience presenting insights to senior stakeholders and influencing decision-making.
  • Understanding of digital advertising metrics, methodologies, and technologies including attribution, geo-experiments, incrementality and online-to-offline measurement.
  • Understanding of Online Commerce, Social Commerce platforms and Ecosystem in South East Asia.
  • Familiarity with Google's measurement products (Google Ads, Google Analytics, Firebase) and leading third-party platforms.
  • Strong communication, analytical, and problem-solving skills.

Skills

Required:Relationship buildingMeasurement strategyStatistical analysisA/B testing
Nice to have:Data visualizationSQL, R, Python
Last updated Oct 23, 2026. Interested? Apply on the company site.

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