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APAC Marketing Manager, YouTube Subscriptions

Google· APAC Marketing Team
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Hybrid (Singapore)Full-timePosted 3d ago

About the role

Marketing Manager responsible for driving subscriber growth and brand love for YouTube Premium and YouTube Music across APAC, leading regional go-to-market strategies and coordinating with local country teams and global partners.

Responsibilities

  • Be a go-to-market advocate for YouTube Subscriptions (YouTube Music and Premium) in APAC.
  • Distill business and funnel challenges into clear briefs and creative concepts that drive subscriber growth. Advocate for creative craft and storytelling, iterating on assets and messaging to maximize engagement and conversion across touchpoints.
  • Partner closely with country marketing teams to adapt regional campaigns for local relevance, language, and cultural context. Manage external agency partners across creative, production, and localization, setting clear expectations and holding them accountable for quality and delivery.
  • Collaborate with cross-functional stakeholders including Global Product Marketing, Media, PR, Legal, and Partnerships to ensure execution.
  • Design and run creative test-and-learn experiments to uncover what works, measure performance, and scale best practices across markets. Monitor campaign performance, track business impact against acquisition and retention goals, and share actionable takeaways with regional leadership.

Qualifications

  • Bachelor's degree or equivalent practical experience
  • 6 years of marketing experience in brand management or consumer marketing
  • Experience managing external creative, production, and media agencies
  • Experience leading campaign planning, creative development, and execution across multiple APAC markets

Skills

Required:Go-to-market strategyCampaign management
Nice to have:Creative brief development
Last updated Oct 23, 2026. Interested? Apply on the company site.

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