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Senior Growth Marketing Manager, Google Labs and Workspace

Google
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Hybrid (San Francisco, CA; Mountain View, CA)$171k - $247kFull-timePosted 3d ago

About the role

Senior Growth Marketing Manager responsible for owned & operated growth programs across Google Labs and Google Workspace, focusing on lifecycle marketing, web optimization, and AI-native automation to drive user acquisition, onboarding, activation, and monetization.

Responsibilities

  • Own Strategy, architecture, and execution of full-funnel Owned and Operated growth programs—spanning lifecycle email, mobile/in-app push notifications, web properties, and in-product growth surfaces. Build, productionize, and scale behavioral CRM programs, leveraging Jetski and GNP APIs/F1 tables to compress build-to-send times.
  • Lead site Conversion Rate Optimization and landing page experimentation using Mendel and CMS platforms—ensuring alignment between incoming and destination web experiences. Partner with Product and Engineering teams to design cross-product growth loops.
  • Establish guardrails for owned channels—automating audience opt-in verification, frequency capping, EEA/DMA compliance checks, and holdback/control arm configuration prior to launch.
  • Direct contractor execution across email coding, CMS publishing, and localization while scaling AI-assisted copy and asset generation.
  • Track and report on owned-channel velocity and business impact—including visitor-to-signup CVR, DAU/MAU activation lift and incremental business growth—to executive leadership.

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 9 years of experience in lifecycle marketing, CRM, Conversion Rate Optimization (CRO), web growth, or product growth marketing.
  • Experience running multi-trigger email and push notification programs alongside web A/B testing and landing page optimization.
  • Experience partnering with Product, Engineering, and Data Science teams to execute data-driven growth experiments.
  • Experience managing cross-functional or cross-team projects.

Skills

Required:Lifecycle marketingMulti-trigger email and push programsData-driven growth experimentationCross-functional project management
Last updated Oct 23, 2026. Interested? Apply on the company site.

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