Product Marketing Lead
Hybrid (San Francisco)$200k - $280kFull-timePosted yesterday
About the role
Product Marketing Lead responsible for positioning, messaging and launches across all Comfy products, building a 0→1 go-to-market framework, and enabling sales, community, and enterprise buyers.
Responsibilities
- Own positioning and messaging: Define how Comfy talks about itself across Self-hosted ComfyUI, Dev Platform, Agent and Enterprise, and keep it sharp as the product moves weekly.
- Run launches end to end: Own the launch calendar for model, product and platform releases: the narrative, the assets, the sequencing and the people. Build the playbook so every launch compounds.
- Make the platform one story: Help users see the path from free ComfyUI to Partner Nodes, Cloud, the API and Enterprise, and package each step so it's easy to understand and easy to buy.
- Know the market cold: Track the visual-AI landscape and position Comfy's control-and-craft advantage against prompt-box tools and model platforms. Own competitive comparisons and battlecards.
- Arm sales and community: Give the Enterprise sales team, Forward Deployed Creatives and community team the messaging, pitch narratives, case studies and enablement they need to win.
- Speak to every audience: Creatives and power users, developers building on Comfy, and studio and brand buyers in film, VFX, games and advertising each need their own story. Write all of them.
- Partner on pricing and packaging: Work with product and GTM on how subscriptions, credits and plans are presented so they feel simple and fair.
- Tie the work to outcomes: Measure what each launch and message drives in signups, activation, paid conversion and pipeline, and cut what isn't working.
Qualifications
- Have 7+ years in product marketing, including owning launches end to end at a product-led, developer-tools or creator-tools company, with results to show.
- Have built product marketing 0→1: a positioning framework, a launch process or a PMM function from a blank page.
- Write positioning crisp enough to hold up against a sharp competitive set, and can go from a one-line tagline to a full enterprise narrative.
- Have marketed to both individual users and enterprise buyers, ideally with usage-based or credit-based pricing.
- Stay hands-on: you’d rather ship the message and the asset than manage a process around it.
- Are data-literate and read adoption, activation and conversion funnels yourself.
- Operate from first principles with high agency and low ego.
- Are SF-based or willing to relocate to join our in-person team.
Skills
Required:Positioning
Benefits
- Plus benefits and relocation support for SF.
Last updated Oct 24, 2026. Interested? Apply on the company site.
About Comfy
Professional Control of Visual AI
Comfy is the AI creation engine for visual professionals who demand control over every model, every parameter, and every output.
Comfy DesktopComfy CloudComfy APIComfy Enterprisevisual AInode-based AIworkflowproduction endpoints
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