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Demand Gen Marketer (Future Openings)

Pogo· Growth
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RemoteFull-timePosted 2d ago

About the role

Demand Gen Marketer at Pogo responsible for B2B paid acquisition across digital and offline channels for a narrow, high-value audience, with ownership over strategy, execution, and measurement.

Responsibilities

  • Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels
  • Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment
  • Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
  • Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution
  • Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization
  • Test, iterate, and scale what works

Qualifications

  • Likely 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend
  • You've run multiple paid channels including LinkedIn, Meta, and beyond
  • You back every spend decision with data (CAC, ROAS, pipeline contribution, attribution)
  • You've worked at a fast-growing organization with real ownership
  • Bonus: experience with AI tools in marketing workflows; out-of-home, billboard, or direct mail experience; experience marketing to data/insights buyers, market researchers, or brand teams

Skills

Required:B2B paid acquisitionPaid channels (LinkedIn, Meta)Data-driven decision making

Benefits

  • Unlimited PTO with a minimum 20 days vacation policy
  • Flexible work schedule to accommodate outside priorities
Last updated Oct 24, 2026. Interested? Apply on the company site.

About Pogo

Verified Consumer Research Powered by AI | Pogo

The landing page for Pogo presents an all-in-one research platform that combines AI-moderated interviews and quantitative surveys with verified purchases, app usage, location visits and more to deliver insights quickly.

Audience BuilderAI InterviewerQuant SurveysAI Research AgentAudience IntelligencePogo Insights LibraryData SourcesUse Cases
Company profileWebsite

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