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Strategic Events Manager, APJ

Abnormal AI· Strategic Events
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Hybrid (Singapore)full-timePosted 2d ago

About the role

Role owning event execution and delivery across the APAC Strategic Events program (major third-party events, flagship first-party events, and executive programs) with a regional-first approach and data-driven post-event optimization.

Responsibilities

  • Manage all event logistics end to end and take full ownership of deadlines, project plans, problem-solving, and stakeholder management and communication.
  • Manage venues, exhibition requirements, staff schedules, booth logistics, catering, AV, shipping, accommodation, signage and meeting-space requirements across multiple regions.
  • Source and manage agencies, venues, production partners and suppliers at regional scale, including contracts and negotiation.
  • Build run-of-shows, timelines and contingency plans across multiple concurrent events and markets.
  • Coordinate invitation strategy, registration, attendee communications and internal promotion so the right people show up, market by market.
  • Support APAC strategic event mapping and calendar planning, prioritising investment against pipeline and account-engagement goals.
  • Help decide which events are worth the budget, and advocate for the portfolio with regional and global leadership.
  • Understand target accounts, ICP and GTM priorities for each market, and tailor the regional activation strategy accordingly.
  • Partner with Regional Revenue Marketing, Sales, SDR/BDR, Customer Marketing, Sales Engineering, Partner/Alliance Marketing and Brand/Creative across regions and time zones.
  • Develop and maintain regional partner and tech-alliance event engagement, including co-sponsored activations and sponsorship packages for global alliances.
  • Work closely with Revenue Marketing Manager team to ensure Sales are enabled on event details and expectations.
  • Maintain a strong network of reliable vendors and agencies.
  • Manage event budgets to stay within budget while maximizing value.
  • Handle budget administration (POs, invoices, budgeting tools) and negotiate favorable terms.
  • Lead on-site execution for flagship regional events and train on-site staff.
  • Set clear on-site expectations and coordinate staff orientations.
  • Own lead capture, CRM hygiene and pipeline forecasting tied to event performance; report ROI to leadership.
  • Build repeatable regional playbooks and share best practices with peers across Strategic Events (e.g., UK/EMEA).
  • Run post-event retrospectives and apply lessons learned to improve future events.

Qualifications

  • 4–7 years' experience in B2B strategic events, ideally within technology, SaaS, cybersecurity or enterprise software, with a track record of owning a multi-market portfolio independently.
  • Demonstrated track record of owning event strategy and budget for multiple regions.
  • Strong program management chops: able to operate with ambiguity, prioritise ruthlessly, and drive cross-functional work to an outcome without close oversight.
  • Experience managing across multiple time zones.
  • Significant budget, vendor and contract management experience across multiple concurrent markets.
  • Experience partnering with regional Sales leadership to align events to pipeline and account goals.
  • Comfortable presenting regional event results, ROI and forecasts to senior stakeholders.
  • Willingness to travel roughly 40–50%, mainly across APAC with some EMEA and AMER travel, including evening/weekend work around live events.

Skills

Required:Event strategy developmentProject managementBudget managementVendor and contract managementCross-functional collaboration
Last updated Oct 24, 2026. Interested? Apply on the company site.

About Abnormal AI

The Behavioral Security Platform for the AI era.

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