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User Acquisition Lead

Polymarket· Marketing
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New York$250k - $280kFull-timePosted yesterday

About the role

Lead the user acquisition function across paid and owned channels, manage a growing team of channel specialists, partner with product, data, and brand to build scalable acquisition programs, and own the full funnel from first impression to first trade for Polymarket.

Responsibilities

  • Own the user acquisition strategy across paid social, paid search, influencer, referral, and emerging channels, setting priorities and allocating budget based on performance data.
  • Manage and develop a team of channel managers, running weekly reviews, setting clear goals, and ensuring timely, high-quality work.
  • Build and maintain a testing roadmap across creative, audience, landing page, and offer variables, turning experiment results into durable channel improvements.
  • Partner with the data team to define acquisition metrics, build reporting infrastructure, and ensure decisions are based on accurate attribution.
  • Work with brand and creative to produce ad content that explains Polymarket clearly and converts, providing actionable feedback on effectiveness.
  • Identify and develop non-traditional acquisition channels suited to Polymarket's regulatory environment and user base (e.g., media partnerships, community programs, event activations).
  • Report acquisition performance to leadership on a regular cadence, translating channel data into concrete business implications and next steps.

Qualifications

  • 8 or more years of experience in user acquisition or performance marketing, with at least 2 years managing a team directly.
  • Track record of scaling paid acquisition programs with measurable CAC and LTV outcomes.
  • Deep hands-on experience with at least two of: Paid social, paid search, programmatic advertising.
  • Strong analytical skills, including comfort with SQL or collaborating with analysts to interpret data.
  • Experience marketing a financial product, consumer app, or other category where trust and explanation are part of the conversion process.
  • Clear, direct communication style (ability to write briefs, run reviews, and convey difficult truths to leadership).

Skills

Required:User acquisition strategyTeam leadership and managementData-driven decision makingAnalytical tools and SQL

Benefits

  • Competitive salary & equity
  • Unlimited PTO
  • Full Health, Vision, & Dental coverage
  • 401k match
  • Hardware setup: new MacBook Pro, big display, & accessories
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Polymarket

Polymarket | The World's Largest Prediction Market™

Polymarket is the world's largest prediction market, allowing you to stay informed and profit from your knowledge by trading on future events across various topics.

BTC Up or DownBitcoinEconomyEsportsGeopoliticsMarketsPrediction MarketSoccer
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