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Marketing Lead, Executive Programmes - UKI

Salesforce· Marketing & Communications
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Hybrid (London)Full timePosted 2d ago

About the role

Senior individual contributor role to build and elevate Salesforce UKI engagement with CIO and IT audiences, driving executive relationship management, content, events, and multichannel campaigns to generate and accelerate pipeline.

Responsibilities

  • Full Funnel Campaign Execution: Drive the execution of CIO strategy by delivering an omnichannel full funnel marketing plan tailored to the CIO and technical buyer personas (CISOs, CDO, CTO, etc.)
  • Content Planning & Communications: Shape and deliver full-funnel content programmes anchored in local persona insights; create executive briefing materials, talk tracks, speeches, fireside chat scripts, slide decks, post-event assets, and personalised C-level copy
  • End-to-End Event Management: Project manage, agency coordination, demand generation, and operational execution for UKI executive events (persona dinners, roundtables, Salesforce Executive Summit at AIforce World Tour, Executive Experiences at major events)
  • Performance & Budget Management: Track, analyse, and report on marketing performance metrics across pipeline and exec engagement; manage CIO budget tracking
  • Global & Partner Alignment: Localise messaging and execute joint multichannel plans with Global CXO Programs, regional leadership, Third Party and GSI partners
  • Cross-Functional Marketing Integration: Collaborate with UKI Field Marketing, Content & Channels, and Strategic Events teams to integrate executive engagement into broader campaigns

Qualifications

  • 5+ years of experience in a B2B field or event marketing role with some experience within c-suite engagement marketing
  • Strong communication, presentation, and interpersonal skills
  • Experience in a fast-paced, matrixed organisation
  • Exceptional project management skills with ability to run multiple complex events simultaneously
  • High level of discretion and professionalism handling confidential guest information and high-value relationships
  • Strong written communication skills with experience crafting executive-level copy
  • Confident working with senior leadership (VP/C-level) stakeholders
  • Comfortable using AI tools (e.g. Gemini, Slackbot, Claude)

Skills

Required:B2B marketingEvent managementContent planningCommunication & copywriting
Last updated Oct 25, 2026. Interested? Apply on the company site.
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