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Manager Product Research & GTM, Program Adoption

Amazon· Marketing
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Hybrid (Hyderabad)Full-timePosted yesterday

About the role

Manager role within Amazon's Product Acceleration Team (PAT) focusing on product research, go-to-market (GTM) strategies, and seller adoption across Amazon's marketplace. Leads research initiatives, collaborates with product and business stakeholders, and guides an extended team to drive product improvements and adoption.

Responsibilities

  • Plan and execute quantitative and qualitative research studies to shape Product roadmap. That may include large-scale surveys, usability testing, or conducting interviews. Select the right methodology, while demonstrating good judgement in making trade-offs between speed and rigor.
  • Understand business needs and develop a product marketing strategy and roadmap in partnership with business and product stakeholders.
  • Deliver findings that will directly address the business need, create actionable recommendations, and work with stakeholders to shape product roadmaps based on data.
  • Generate insights from business analytics, as well as customer feedback. Synthesize and triangulate data from various sources to deliver insights to the business. Know when enough data has been collected to answer the question.
  • Generate ideas on new or more efficient ways to drive product marketing at scale
  • Partner closely with product and business teams on the full product lifecycle (customer research, ideation, proposal, launch and post-launch analysis). Develop relationships and processes to connect decision-makers to customer needs.
  • Lead an extended team of Research Managers and Marketing managers to meet overall goals
  • Develop weekly metrics to track critical inputs and outputs and report out in weekly business reviews

Qualifications

  • 5+ years of professional non-internship marketing experience
  • Experience managing teams
  • Experience building, executing and scaling cross-functional email and push marketing campaigns (including automated flows) from concept to completion
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience working with multiple stakeholders at various levels and in different locales to drive alignment

Skills

Required:Quantitative and qualitative research planningProduct marketing strategyData synthesis and insightsStakeholder collaborationTeam leadershipMetrics and reporting
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Amazon

Amazon.com, Inc. or its affiliates

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