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Web Experience & Experimentation Lead

Amazon· Marketing / Web Experience (ASCS Global Websites)
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Hybrid (New York, NY), Hybrid (Bellevue, WA)$120k - $179.6kfull-timePosted yesterday

About the role

Lead the experimentation and conversion optimization program for Amazon Supply Chain Services (ASCS) web properties, driving measurable improvements in conversion and engagement through design-driven experimentation, data-informed decision-making, and close collaboration with cross-functional teams.

Responsibilities

  • Own the experimentation and conversion rate optimization (CRO) program for all ASCS web properties — defining the testing roadmap, prioritizing hypotheses based on business impact, and managing test execution in Adobe Target to drive measurable improvements in conversion and engagement
  • Analyze customer journey and on-site engagement data using Adobe Analytics, heatmaps, and session recordings to identify friction points, drop-off patterns, and high-impact optimization opportunities
  • Design and prototype page-level improvements — layout changes, interaction patterns, form optimizations, CTAs, and content hierarchy adjustments — using Figma, translating data insights into concrete design solutions
  • Partner with art director contractors to bring test concepts to production-ready designs, ensuring visual quality and brand consistency while optimizing for performance
  • Conduct targeted usability tests using UserTesting.com or equivalent platforms to validate design hypotheses and inform optimization decisions — lightweight, iterative testing that feeds the experimentation pipeline
  • Collaborate cross-functionally with the web team, MarTech Operations (MTO) team, content team, and product marketing teams to ensure optimization insights inform content strategy, site architecture, and strategic project decisions
  • Produce clear, data-driven reports that connect test results and design changes to business outcomes, contributing to bi-weekly performance reviews and WBR inputs

Qualifications

  • Experience with A/B or multivariate testing
  • Bachelor's degree in UX Design, Interaction Design, Digital Marketing, or similar degree
  • 3+ years of experience in web design, conversion rate optimization, digital experience optimization, or a related role with a strong design/UX component
  • Design and UX background required — proficiency in Figma for wireframing, prototyping, and design collaboration
  • Proficiency in Adobe Analytics for web performance analysis, funnel reporting, and user behavior segmentation
  • Experience with UX testing platforms such as UserTesting.com or equivalent tools
  • Strong analytical skills to translate data into actionable design recommendations and business narratives

Skills

Required:A/B testingFigmaAdobe AnalyticsUserTesting.com or equivalent

Benefits

  • Health insurance (medical, dental, vision, prescription)
  • Basic Life & AD&D insurance with option for Supplemental life plans
  • EAP, Mental Health Support, Medical Advice Line
  • Flexible Spending Accounts
  • Adoption and Surrogacy Reimbursement coverage
  • 401(k) matching
  • Paid time off
  • Parental leave
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Amazon

Amazon.com, Inc. or its affiliates

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