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Senior Marketing Manager, Digital Payments

Amazon
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About the role

Senior marketing professional to lead the launch and growth of new use cases for payment products across MEA-TR. Owns end-to-end go-to-market strategy, from customer research and segmentation through launch execution and post-launch optimization. Partners with product, analytics, design, and external teams to bring new payment use cases to market at scale.

Responsibilities

  • Own and execute the go-to-market strategy for new payment use cases, driving awareness, acquisition, engagement, and adoption
  • Define compelling customer value propositions and messaging frameworks tailored to distinct customer segments
  • Build and implement customer lifecycle marketing programs — from awareness through activation, engagement, and retention
  • Design and execute targeting strategies using customer segmentation, behavioral data, and funnel analytics to maximize reach and conversion
  • Lead data-driven marketing campaigns across onsite, outbound, and partner channels, continuously optimizing based on performance insights
  • Guide creative development of marketing materials and campaigns that resonate with target customers and reflect the value proposition
  • Collaborate with product teams to align marketing initiatives with product roadmaps, feature launches, and customer experience milestones
  • Partner with external stakeholders and partner marketing teams to develop combined go-to-market approaches leveraging owned and partner channels
  • Measure, analyze, and report on key performance metrics including acquisition, adoption, engagement, and customer lifetime value
  • Identify and scale best practices for audience targeting, campaign execution, and marketing automation across markets

Qualifications

  • 6+ years of professional non-internship marketing experience
  • Experience building, executing and scaling cross functional marketing programs
  • Experience using data and metrics to drive improvements
  • Experience in developing and managing acquisition marketing or channel programs
  • Experience presenting metrics and progress to goal to senior leadership
Last updated Oct 25, 2026. Interested? Apply on the company site.

About Amazon

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